Google just announced a link spam update

On December 14th 2022, Google announced it will (in the next 14 days) roll out an update to its algorithms that specifically targets link spam. This type of spam refers to the use of unethical and manipulative techniques to improve the search engine rankings of a website. These techniques often involve the creation of low-quality or irrelevant links that point [...]

How to build SEO business cases and do SEO forecasting

From my point of view, creating forecasts in SEO is one of the most challenging things to do. The lack of data in both Google Search Console, as well as Google Analytics, forces the user to channel a great amount of creativity and ability to adapt. Starting off, the first question would be: why would you start forecasting your SEO [...]

How to deal with spammy backlinks

In the last couple of months, more and more companies claim to suffer from spammy backlinks. Through a poll on LinkedIn, almost half of the 60 SEO specialists indicated that they, to a greater or lesser extent, indeed suffer from spammy backlinks. Time to take a closer look at spammy backlinks. We answer 5 questions + an infographic where we [...]