145% impression growth through international SEO for Unilin

Improving organic visibility is a critical component of a successful SEO content strategy and link building plan to grow the customer base. In this case, we’d like to showcase our approach and the results it has delivered in the different target markets. Speaking of those target markets, those were as follows: Poland, France, Spain, the United Kingdom, Belgium, and the Netherlands. These markets were, of course, picked based on overall potential, in conjunction with Unilin.

Unilin operates in the flooring, panel and insulation sectors. As a global leader in building solutions and interior design, they have successfully positioned themselves as an authority in their market. Their overall objective is to further penetrate the various European markets and appeal to a wider audience. As Unilin has several brands, it is essential to focus on improving the organic visibility of each of them separately. This can be a bit tricky, as gaining traction through organic visibility in a number of markets with different products can be challenging to maintain at the same time. However, with our team of experienced professionals, we have been able to make significant progress in the right direction. In this case, we’re focusing on Unilin’s sub-brand ‘Quick-Step’. Alright, let’s dive in!

72% Organic Impression Growth within 8 months for H2oPro

Today, we’re taking a behind-the-scenes look at our work for H2oPro. They’re a provider of ceramic water softeners for the B2C market. With their product, they make water softening possible without the need for salt, using a pure and natural method that comes with numerous cost-saving benefits. The company was looking for ways to further enhance their website authority, which is why they sought our help. In this case study, we’ll dive deep into how we achieved exponential growth for H2oPro. Let’s jump right in!

Site Migration

As your online business is experiencing significant growth, you may encounter limitations with your current Content Management System (CMS) or realize that your URL structure is not optimized for search engines. This is where an SEO migration often becomes necessary. However, there can be pitfalls in executing a website migration. To prevent any unnecessary loss of traffic and conversions, our [...]

Spam Score

The spam score ranges from 0 to 100, indicating how much your website is seen as unwanted. The higher the score, the worse your website is performing. The spam score is determined by the quality of backlinks you receive and is issued by Moz. A higher score increases the likelihood of your website receiving a penalty from Google. You do [...]


Taking a new direction while maintaining authority can be a difficult task for any successful online business. Which was the challenge faced by our esteemed client. As a forerunner in the printer industry, they had already established a prominent position in the industry. But when the opportunity arose to dominate the market in Barcelona, they asked us for help. The results? Well, they were nothing short of extraordinary! Our client’s rankings skyrocketed, capturing the attention and admiration of both customers and competitors alike. So let’s dive right in!

The End of the FAQ & How To Rich Snippets

It's that time of the year again! Google has pulled it's thick, red marker from its drawer and has started striking through the hopes and dreams of SEOs. Now that might be a bit of an exaggeration, but they did just all but remove FAQ & HowTo structured data from the SERPs, rendering thousands upon thousands of SEOs painstaking work [...]

Unearthing Organic Search Keywords in Google Analytics 4

As we all know by now, as long as you haven't been living under a rock for the past few years, Google Analytics 4 (GA4) is dramatically different from its predecessor, Universal Analytics (GA3). While it offers many benefits, such as machine learning-powered insights and extensive control over privacy settings, it has left all SEOs scrambling to adapt to a [...]

80+ qualitative backlinks in the sanitary branch with Digital PR

Saniweb is the largest online sanitary specialist in the Netherlands and Belgium. At their webshop located in Waalwijk, consumers can purchase complete bathrooms as well as individual sanitary products and tiles.

How to use ChatGPT for SEO (and to have some fun)

Yes, I know, another blog about the wonders of OpenAI’s ChatGPT. But this one, like all others before it, will definitely change your life! Probably not, but I might be able to give you some cool tools to supercharge ChatGPT for SEO purposes, which will surely impact your day-to-day work (and save you lots of time!). Sounds good? Then let’s [...]
caso de exito ferreteria online

549% organic traffic growth in the DIY sector

Our client specializes in online sales of screws and other hardware, DIY, and gardening products. Their primary customers include maintenance experts, construction companies, carpenters, furniture manufacturers, and gardeners. Furthermore, an increasing number of DIY and gardening enthusiasts are placing orders on this online hardware store. This is a rapidly expanding company that, in just a few years, has become a European reference for offering a broad and diverse catalog of high-quality screws, hardware, and other hardware items at reasonable prices. As of today, they have an online store in the Netherlands, Belgium, Germany, France, Spain, Sweden, and Italy.