Online marketing agency Seeders enters the Chinese and Japanese markets

Zwolle, September 5, 2023 – Seeders is venturing into the Chinese and Japanese markets. The online marketing agency, based in the Netherlands with offices in Zwolle and Amsterdam, is doing this in collaboration with Dragon eCommerce (China) and Alexander van Aken (Japan).

Dennis Akkerman, CEO of Seeders, is excited about the partnership for China and Japan. “These companies have demonstrated experience in growing Western businesses in both countries and therefore align well with Seeders’ strategy as a cross-border marketing agency. From our expertise in market entry strategies, we notice a significant demand for Japan, while we also anticipate making significant strides in China.”

Fabian Schneider, Managing Partner at Dragon eCommerce: 

“Companies looking to access or expand their business in the Chinese market face substantial challenges around transparency, rising cost of traffic, and creating impactful content. With almost 20 years of experience in the market, we understand China’s digital marketing, SEO and ecommerce ecosystems can feel like a maze to international companies and our mission is to help them navigate and provide clarity. This perfectly aligns with Seeders’ core values, and we are excited about this partnership.

Alexander van Aken: 

I am thrilled to embark on this expansion journey alongside Seeders. Navigating Japan’s unique and complex digital landscape, enriched by its fascinating culture, is no small feat. However, with a decade of experience in digital marketing in Japan and strong collaborations with local industry experts, I’m eager to empower more companies to elevate their digital marketing efforts in the country.”

The Asian digital market

Akkerman acknowledges that the Chinese and Japanese internet markets differ from the Dutch one. “In Japan, where the focus is currently on SEO activities, for example, link-building is still in its infancy. This presents an opportunity that we at Seeders are eager to seize.”

After establishing a presence in Europe, North America, and Africa, Seeders is now expanding to the Asian continent. “After China and Japan, our ambition is to further expand in Asia,” concludes Akkerman.

Rutger is Digital PR Specialist at Seeders Zwolle, writing press releases and running creative brainstorms with the Digital PR team. Rutger specializes in copywriting and Digital PR.