- Digital PR
The objective of Beestjes Kwijt’s Digital PR strategy was to increase the visibility of the platform. To assess whether this goal was achieved, four different Key Performance Indicators (KPIs) were established. One of these KPIs was the number of high-quality links on media platforms with significant traffic, such as news websites. Another KPI was achieving a minimum of €10,000 in media value per press release. Finally, link value was an indication of success, with a minimum value of €5,000 per press release. Based on these KPIs, Seeders worked on determining the strategy and developing an action plan.
Strategy and Execution
For successful execution, a multidisciplinary team was assembled, consisting of members from both Beestjes Kwijt and Seeders. In various sessions, angles were determined, and a content plan was created. The next step was identifying data sources and conducting data analysis. All information received by Beestjes Kwijt from (potential) customers through customer service and various e-commerce channels was analyzed. A spike in requests for mouse extermination? Perhaps there’s a mouse infestation, providing a reason to write a press release? Yes!
Press releases were written based on relevant angles and good data. Each press release was tailored because a press release for regional media is not always relevant for larger media outlets and vice versa. Therefore, multiple press releases were written, each with a relevant angle for different platforms. The final step, outreach, resulted in over 250 successful placements on relevant platforms with high Domain Authority (DA).
“This was the starting point of a successful collaboration. As a teaser: more top 1 positions in Google and over 260 placements thanks to Digital PR.”
The goal of increasing Beestjes Kwijt’s online visibility was significantly achieved. The efforts of their Digital PR strategy resulted in an impressive 268 placements on various platforms. Overall, the strategy achieved a media value of €170,000 and a link value of over €85,000. Achieving these KPIs contributes to the higher goal of obtaining more links with higher DA, increasing brand awareness, and growing traffic to the Beestjes Kwijt website.
Additionally, Beestjes Kwijt has seen a significant improvement in search engine rankings. They have achieved 14 new top-1 positions, 22 new top-3 positions, and 6 new top-5 positions. In summary, this represents a substantial enhancement of their online visibility.
Niels Krikke is the Corporate Marketing Manager for Seeders Group, managing all marketing and communication efforts for all Seeders offices across the globe. Niels’s specializations include branding, copywriting & SEO.