The native content on your website roughly amounts to ⅓ of your SEO ranking score. On keyword level, a company can really make an impact with content creation. We make use of a huge amount of content strategy planning when it comes to targeting individual European countries. Over the years, we’ve amassed a large network of native writers for every European country.
Though we are SEO specialists at our core, we always keep our focus on UX and design elements as well. We like creating informative content, apposed to the typical SEO ‘filler content’. Our content strategy is centred around four main types of content pages.
Pillar pages (cornerstone content)
The first one is a pillar page, also known as cornerstone content. These pages are very long, about 2000 words, informative pages. We use these pillar pages to rank with particularly competitive keywords. Pillar pages also link to other relevant pages that share the same keyword, like FAQ pages and landing pages. Speaking of those, let’s move on to the next page-type.
FAQ pages bring a lot of SEO benefits with them. Firstly, they help you improve your rankings on specific keywords, because Google could very well start to assess you as an authority on the subjects. Secondly, the FAQ page rakes in a lot of traffic. This way we’ll be able to ensure some consistent traffic to your platform. Additionally, they give you a chance to end up in the featured search snippets on Google. These are located on the first position in your search results, after entering a query. They are put right at the top, above organic search results and paid positions. Lastly, the creation of these pages is a way to future proof your website, as they will be of great use when adding voice search to your platform.
When writing landing pages, we take the format of a pillar page and put it in a smaller casing. These kind of pages are based upon categories from your webshop or local search queries regarding your platform. The landing pages we write contain an amount of words ranging from 400 to 600, it all depends on the amount of competition.
Lastly, when you’re active in a sector with a lot of field slang, a knowledge base might be the way to go. These SEO goldmines are an excellent way to attract more traffic and get higher value leads. Your typical knowledge base is made up of an overview page and around 200 words per subject on all sub-pages.
After the content creation stage has finished, we start enriching these pages with high quality backlinks. By doing this, we get the pages indexed well and they’ll immediately start climbing in the rankings.