SCALE YOUR BUSINESS WITH
DIGITAL MARKETING IN JAPAN

Supercharge your business growth with digital marketing in Japan! Did you know that Japan has one of the largest consumer markets in the world, with over 123 million internet users? At Seeders, we specialise in developing customised strategies to engage this vast audience in the world of digital marketing in Japan. With our expertise in local trends, deep understanding of consumer behavior, and mastery of advanced techniques, we are poised to skyrocket your business to unprecedented heights like never before. Join the successful businesses utilising digital marketing in Japan, where e-commerce sales are expected to reach $203 billion by the end of 2023! This is your chance to make the most of your business in this amazing country. This is your golden opportunity for growth!

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    THE INTERNET PENETRATION GRADE IN JAPAN

    Japan, a nation known for its technological prowess and advanced infrastructure, offers a promising landscape for businesses looking to expand their reach. With an impressive internet penetration of about 93.5%, this country offers a gateway of endless opportunities in digital marketing. With a remarkably high internet penetration rate, Japan’s culture is hugely focused on innovation, this means the country’s tech-savvy consumers expect nothing less than exceptional online experiences. Therefore, businesses looking to capture this market should focus on delivering user-friendly websites, fully optimized mobile experiences, and impeccable customer service. This means putting a lot of effort into details and quality! One interesting fact about the market: though the Japanese customer is quite internet savvy, companies in the country aren’t especially adept at digital marketing just yet, giving ample opportunities for digital growth in the country.

    Japanese people are avid users of technology and expect an optimal experience. That being said, digital marketing in Japan focuses heavily on optimizing content and sharing this on social media. SEO for the specific purpose of improving keyword rankings by means of linkbuilding is not a common practice. That’s where Seeders comes in!

    93.5%

    of the total population

    THE E-COMMERCE LANDSCAPE IN JAPAN

    In the world of digital marketing in Japan, it’s a captivating landscape, a testament to its rich culture of innovation, technology, and growth. With a staggering market size of over 19.7 trillion yen, Japan stands as one of the global leaders in the e-commerce industry. Its projected annual growth rate of 9.4% by the end of 2023 signifies the tremendous potential for visionaries ready to seize the opportunities in this flourishing era!

    So, let’s delve into the realm of digital marketing in Japan with a focus on mobile e-commerce. Mobile e-commerce plays a pivotal role in Japan’s digital marketing landscape, captivating consumers with the allure of shopping at their fingertips. Consequently, the online retail world in terms of digital marketing in Japan has experienced exponential growth. To navigate this fascinating market, establishing a presence on platforms such as Rakuten Ichiba, Yahoo Shopping, and Amazon Japan is essential. These platforms, known for their prominence in digital marketing in Japan, have established themselves as pioneers in e-commerce, earning trust and reverence from Japanese shoppers.

    Digital marketing in Japan also includes cross-border e-commerce, which has gained significant traction. Japanese consumers are increasingly drawn to purchasing products from international online retailers, particularly in fashion, cosmetics, and electronics. This emerging trend in digital marketing in Japan presents a golden opportunity for foreign businesses seeking to enter the Japanese market with their digital marketing strategies. While these international marketplaces are gaining popularity, it is very important to take into account that Japanese customers have a strong preference for shopping in their own language. Therefore, for effective digital marketing in Japan, it’s of utmost importance to include language switchers on your platform or language options in your shop and product descriptions. The same goes for local websites and self-owned eCommerce websites.

    Besides that, it’s imperative to understand the distinct preferences and expectations of Japanese consumers in digital marketing in Japan. Japanese shoppers prioritize high-quality products, excellent customer service, and reliable delivery in the realm of digital marketing in Japan. Also important to note is that Japanese shoppers expect to be able to shop in their native language. However, it is crucial to recognize that building trust and providing exceptional customer experiences are the cornerstones of success in this fiercely competitive landscape for digital marketing in Japan.

    Entering the Japanese e-commerce market with your digital marketing strategies requires businesses to grasp the significance of localization and cultural considerations. In digital marketing in Japan, it goes beyond mere translation of content; it entails adapting to the local culture and preferences. By localizing websites, product descriptions, and customer support in terms of digital marketing in Japan, businesses can strike a chord with Japanese consumers and foster long-term brand loyalty. In addition to this, focusing on adaptation to the look and feel of the Japanese market and adding language options to your site is of vital importance to the success of your business in Japan when it comes to digital marketing

    SEARCH ENGINE USAGE IN JAPAN AND WHAT YOU STAND TO GAIN

    Every month, billions of online searches are conducted in Japan, highlighting the immense opportunities awaiting businesses. When it comes to search engines, Japan presents a unique landscape where local players thrive. To get started in this great country, it is hugely important to find out which search engines are preferred by Japanese consumers. So let’s take a look at the top three! 

    • Google Japan: Google has a significant presence in Japan and is widely used by internet users for online searches. It has a substantial market share and provides localized search results in the Japanese language.
    • Yahoo! Japan: Yahoo! Japan is another popular search engine and online portal in Japan. It has a strong user base and offers various services beyond search, including news, email, e-commerce, and more. Interesting fact about Yahoo! Japan, it bases its entire search engine technology on Google. So although Yahoo! is a big player in the market, Japanese searchers pretty much only use Google, without them even knowing it. 
    • Bing Japan: Microsoft’s Bing also has a presence in Japan, although its market share is comparatively smaller than Google and Yahoo! Japan. Some internet users in Japan prefer using Bing for specific purposes or to access different search features.

    When getting started in this market, it is a good idea to leverage the power of search engine advertising to reach a wide audience and drive targeted traffic to your website or online store. Thus, it is wise to get started on improving your visibility using search engine optimization (SEO) and localization strategies so that your content catches on with Japanese audiences. However, our team is ready to help you with the best services! With a profound commitment to your success, we undertake comprehensive research, delving into search trends and popular inquiries within Japan. By staying attuned to the preferences and interests of Japanese users, we unravel invaluable insights that inform our strategic decisions. This meticulous analysis enables us to tailor your content precisely, allowing it to resonate deeply with the target audience and cultivate a genuine connection.

    Moreover, our extensive international network and diverse array of services empower you to take confident strides in this captivating country. Whether you seek guidance in market entry, cultural adaptation, or strategic expansion, we possess the expertise and resources to guide you every step of the way. Together, we can navigate the intricacies of this exciting venture, laying the foundation for sustainable growth and prosperous opportunities.

    Let us unlock the limitless potential that awaits you in this vibrant market!

    THESE ARE THE BIGGEST GROWTH NICHES IN JAPAN

    To get a good idea of your opportunities in this market, it’s helpful to see in which niches there is the most consumer demand. So, let’s get to know more about the most popular niches in Japan! 

    E-commerce and Online Retail

    The e-commerce sector in Japan is experiencing remarkable growth, driven by the rising popularity of online shopping. With Japan’s tech-savvy population and well-established logistics infrastructure, businesses in this niche have abundant opportunities for success.

    Health and Wellness

    Japan’s aging population places a high priority on health and wellness. There is a growing demand for products and services related to healthcare, fitness, nutrition, and overall well-being. Businesses catering to this demographic have significant potential for growth.

    Sustainable and Green Technologies

    Japan’s commitment to environmental conservation and sustainability has led to investments in green technologies and renewable energy sources. Businesses involved in eco-friendly solutions, clean energy, waste management, and sustainable practices can find lucrative opportunities in this niche.

    FinTech and Cashless Payments

    The Japanese government actively promotes cashless payments as a means to drive economic growth and enhance convenience. The FinTech sector, including mobile payments, digital wallets, and innovative financial services, offers substantial opportunities for businesses.

    FAQS ABOUT DIGITAL MARKETING IN JAPAN

    How important is mobile optimization for digital marketing in Japan?

    Mobile optimization is crucial for digital marketing in Japan, as the majority of internet users access the web through their smartphones. In fact, Japan has one of the highest mobile internet penetration rates in the world, with over 90% of internet users accessing the web through their mobile devices.

    What are some effective digital marketing strategies for reaching Japanese consumers?

    Some effective digital marketing strategies for reaching Japanese consumers include influencer marketing, content marketing, and search engine optimization (SEO). It's also important to leverage local search engines and directories, such as Yahoo! Japan and Goo, as they are more widely used in Japan than Google.

    Ready to start scaling your business internationally?

    We’re ready to start growing your business across borders, are you? Let’s get started with some info about your challenge!

      First name *

      Last name *

      E-mail *

      Phonenumber *

      Desired expansion markets *

      Approximate monthly budget (euro) *

      Any additional context