YOUR BUSINESS IN THE SPOTLIGHT, WITH DIGITAL PR IN JAPAN

In a country where age-old traditions blend harmoniously with cutting-edge innovations, a formidable force is shaping the future of brand visibility and influence. Yes, indeed, we are talking about digital PR in Japan! Because this beautiful country offers businesses an unparalleled opportunity to connect, engage and prosper!  Japan has an amazing internet penetration of over 95%, with 126 million internet users. So prepare to unlock your company’s full potential in Japan! 

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    Digital Marketing
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    HOW TO GET STARTED WITH DIGITAL PR IN JAPAN

    In today’s interconnected world, the power of digital PR is essential for businesses looking to expand their reach and build a strong presence in Japan. As the world’s third-largest economy, Japan offers huge opportunities for growth and innovation. So let’s talk about the different steps required to enable service, and how best to get started!

    Starting with Digital PR in Japan

    Let’s start with a very important one! It’s important to pay a lot of attention to the main objective of the campaign in the first phase. What do you want to achieve with the campaign? So, that’s why it’s crucial to determine the goals of your digital PR campaign. It could be increasing brand awareness, improving online reputation, driving website traffic, generating leads, or boosting sales. 

    After that, it’s important to observe and research the media and target audience of Japan. What are the trends? What is considered engaging media content? After all, before getting down to writing the press release, the pre-release is just as important! Because cultural sensitivity is of the highest importance when it comes to approaching Japanese audiences. That’s why you should prioritize localization by tailoring your press release to Japanese customs, language nuances, and consumer preferences. Research shows that businesses that localize their press releases to Japan experience a significant increase in consumer engagement of up to 84%! 

    Strategy and Media Relationships 

    After this, we will form a comprehensive PR strategy tailored to your objectives and target audience. Then we define in a creative brainstorm, key content themes and angles for the press article that will resonate with the Japanese market. Once the article is written, we get to work on contacting our network of relevant media outlets, journalists, and platforms in Japan! This is where the magic happens! This is the phase where the press article is received by media platforms and can be published by them. 

    Measure and Analyze results

    In Japan, there are two ways of getting consistent placements. On the one hand there is the usual way that we use in ‘the west’: gathering placements by sending out releases to journalists. In addition to this, it’s not uncommon to pay for qualitative media features. After this, it is time to start assessing the various placements. Using relevant metrics such as website traffic, social media engagement, media coverage, lead generation, and conversions, we can measure how much media value the article generated. Next, we analyze this data to determine what worked well and which areas could be improved.

    85%

    of internet users are on mobile

    THE CURRENT JAPANESE MEDIA LANDSCAPE

    Discover the power of Japan’s media revolution! With the rise of online platforms and social media, accessing news and staying connected has never been more convenient. 

    Did you know that Yahoo! News Japan and Line, two popular online news portals, offer a treasure trove of information? Their combined readership reaches millions, ensuring that you’re always up-to-date with the latest news and trends.

    But the excitement doesn’t stop there. Join the real-time conversations on X (Twitter), where a vibrant community of Japanese netizens discusses everything under the sun. With millions of active users, you’ll find yourself immersed in lively exchanges and diverse perspectives.

    However, let’s not forget the allure of mobile media consumption in Japan. Here’s a mind-boggling fact: smartphones and tablets have become the primary devices for accessing news, entertainment, and social media while on the move. In fact, studies reveal that a staggering 85% of Japanese internet users rely on their mobile devices for these purposes. This means you can stay connected, informed, and entertained no matter where you are.

    So, get ready to be captivated and embrace the ever-evolving media journey in Japan. With countless options at your fingertips and an ever-growing audience, there has never been a better time to dive into Japan’s media landscape with Digital PR.

    BENEFITS OF DIGITAL PR IN JAPAN

    Let’s start with a major advantage: as previously mentioned, Japan has an astonishing internet penetration rate of over 95%, with 126 million internet users. This enables us to reach a significant number of people through a strong PR campaign and the appropriate media platforms. Additionally, Japan is a country focused on innovation, and keeping this in mind, it’s possible to find suitable topics that align with this vision and write a compelling press article.

    Furthermore, Digital PR is still gaining momentum in many countries. We can confidently say that Japanese culture is more than used to Digital PR by now. Press releases are a staple of Japanese media strategy, and are a surefire way to get your name out there.. Entering the Japanese market with the right approach can be quite challenging for businesses from outside of Japan. Digital PR has the potential to bridge that gap, by establishing a genuine connection with the target audience and significantly enhancing your online visibility in the country. This service ensures that you are on the right path to achieve success!

    OUR DIGITAL PR NETWORK IN JAPAN

    Seeders has a large network of local  journalists that we cooperate with. We have a database with over ten thousand local journalists that we cooperate with. Seeders has done hundreds of digital PR campaigns in the USA building thousands of high quality backlinks. Seeders also has 18.000+ local publishers we cooperate with which we can use for paid article placements. 

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    Gathered links in Japan

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    Gathered link value in Japan

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    Gathered media value in Japan

    QUESTIONS ABOUT DIGITAL PR IN JAPAN?

    What are the key challenges faced in Digital PR in Japan?

    One of the key challenges faced in Digital PR in Japan is the language barrier, as Japanese is the primary language spoken in the country. Additionally, the market is very competitive, and it can be challenging to stand out in a crowded digital space.

    What are the most effective digital PR strategies in Japan?

    Some of the most effective digital PR strategies in Japan include social media marketing, influencer marketing, content marketing, and online reputation management.

    Ready to start scaling your business internationally?

    We’re ready to start growing your business across borders, are you? Let’s get started with some info about your challenge!

      First name *

      Last name *

      E-mail *

      Phonenumber *

      Desired expansion markets *

      Approximate monthly budget (euro) *

      Any additional context