It’s a clash of the times, the age-old battle between design-, development- & SEO teams. Even more so now, with Google adding the ‘E’ of Experience to their E-A-T guidelines. For now, we’ll leave the devs to their matrix-like activities, and focus on design & SEO. As a fine line has to be walked, between good web design and SEO-proof page building. The problem is that those beautiful elements usually aren’t exactly going to supply you with high-quality, crawlable on-page content… Right, enough setup, let’s get to what you should be aware of, avoid, and how to fix some of the issues you’re bound to encounter!
How to discover content deficiencies
To give you an easy example, you only have to look as far as site speed. With complex animations and pop-ups crowding your page, you’re going to pay the price in terms of loading speed. This could pose grave issues for your site, as the Google crawler only has a very particular budget available for your website. Simply put: if JS is making your website run like an old Diesel engine, you’re going to experience some serious difficulties trying to get it ranking well.
Rendering problems & crawlability issues
Now, of course, you’d like a way to test if you’re going to experience some of these problems, right? No worries, I got you all sorted. Take for example Google’s own URL Inspection Tool, hidden snugly inside of one of my favorite tools: Google Search Console.
Niels Krikke is the Corporate Marketing Manager for Seeders Group, managing all marketing and communication efforts for all Seeders offices across the globe. Niels’s specializations include branding, copywriting & SEO.