100+ Qualitative links by responding to current events with Digital PR

THE PREMISE

The goal of Digital PR strategy is to gain high-quality links from the press and well-known media. Which begs the question: how do we catch their attention? By creating newsworthy content that no one can stop talking about! Most of the time, advertising on news websites is very expensive. That being the case, Digital PR makes it possible to lower that investment and transform it into smart money. Seeders creates data-driven content that is ready to be seen by a large audience. With this in mind, we are passionate to brainstorm and develop creative ideas, to get your business in the spotlight of the most popular local media platforms. We’ll show you how!

THE STRATEGY

Every PR campaign starts off with a brainstorm! We gathered all of our digital pr experts in one room, and got cracking. In this part of the process, we thoroughly research trending topics and stories with potential and relevance, all based on current affairs. During our brainstorm, we came up with the following winning topics:

• The online popularity of Max Verstappen compared to his competitor Lewis Hamilton on the day he became world champion.
• The Beijing Winter Olympics: how popular are the Dutch medalists online on the day of and after they have won a medal?
• The popularity of the participants of the eleventh season of the Dutch television show “Wie is de Mol? “ Asking the following question for this topic:  Which search terms for ‘Wie is de mol ‘were trending at the time the broadcasts were on television?
• Monitor the popularity of the dutch artist “S10” song “De diepte” prior to the Eurovision Song Contest.
• The popularity of Will Smith after slapping Chris Rock at the Oscars.
• The most used hashtags and locations on Instagram in the Netherlands.

THE RESULT

During Formula 1, the Winter Games, and Wie is de Mol? We collected the necessary data by using tools like: Google trends, Keywordplanner and Social Blade.  For the press release about the Song Contest, the number of streams on Spotify of all participants was also monitored every week. After collecting the data, we used it as a base for the press release and built a landing page. The last step was to create media lists that contained all relevant journalists. We researched questions like: 

For which journalist is this story interesting? 

For which platform is the press release suitable?

After determining this, the press release was ready for outreach. We were more than ready for the placements… and they came! Check out some of the results below.

An excerpt of some of the most influential placements that we gathered with this campaign:

Algemeen Dagblad (DA 88)

Dagblad van het Noorden (DA 72)

Sportnieuws.nl (DA 71)

De Stentor (DA 71)

Leeuwarder Courant (DA 70)

De Gelderlander (DA 68)

Brabants Dagblad (DA 67)

TC Tubantia (DA 67)

Eindhovens Dagblad (DA 66)

BN De Stem (DA 65)

RTV Oost (DA 64)

Nieuws variaties (DA 64)

PZC (DA 64)

VK Mag (DA 53)

Rodi (DA 45)