YOUR BUSINESS IN THE SPOTLIGHT, WITH DIGITAL PR IN JAPAN

HOW TO GET STARTED WITH DIGITAL PR IN JAPAN

In today’s interconnected world, the power of digital PR is essential for businesses looking to expand their reach and build a strong presence in Japan. As the world’s third-largest economy, Japan offers huge opportunities for growth and innovation. So let’s talk about the different steps required to enable service, and how best to get started!

Starting with Digital PR in Japan

Let’s start with a very important one! It’s important to pay a lot of attention to the main objective of the campaign in the first phase. What do you want to achieve with the campaign? So, that’s why it’s crucial to determine the goals of your digital PR campaign. It could be increasing brand awareness, improving online reputation, driving website traffic, generating leads, or boosting sales. 

After that, it’s important to observe and research the media and target audience of Japan. What are the trends? What is considered engaging media content? After all, before getting down to writing the press release, the pre-release is just as important! Because cultural sensitivity is of the highest importance when it comes to approaching Japanese audiences. That’s why you should prioritize localization by tailoring your press release to Japanese customs, language nuances, and consumer preferences. Research shows that businesses that localize their press releases to Japan experience a significant increase in consumer engagement of up to 84%! 

Strategy and Media Relationships 

After this, we will form a comprehensive PR strategy tailored to your objectives and target audience. Then we define in a creative brainstorm, key content themes and angles for the press article that will resonate with the Japanese market. Once the article is written, we get to work on contacting our network of relevant media outlets, journalists, and platforms in Japan! This is where the magic happens! This is the phase where the press article is received by media platforms and can be published by them. 

Measure and Analyze results

In Japan, there are two ways of getting consistent placements. On the one hand there is the usual way that we use in ‘the west’: gathering placements by sending out releases to journalists. In addition to this, it’s not uncommon to pay for qualitative media features. After this, it is time to start assessing the various placements. Using relevant metrics such as website traffic, social media engagement, media coverage, lead generation, and conversions, we can measure how much media value the article generated. Next, we analyze this data to determine what worked well and which areas could be improved.

Let’s start scaling!

BENEFITS OF DIGITAL PR IN JAPAN

Let’s start with a major advantage: as previously mentioned, Japan has an astonishing internet penetration rate of over 95%, with 126 million internet users. This enables us to reach a significant number of people through a strong PR campaign and the appropriate media platforms. Additionally, Japan is a country focused on innovation, and keeping this in mind, it’s possible to find suitable topics that align with this vision and write a compelling press article.

Furthermore, Digital PR is still gaining momentum in many countries. We can confidently say that Japanese culture is more than used to Digital PR by now. Press releases are a staple of Japanese media strategy, and are a surefire way to get your name out there.. Entering the Japanese market with the right approach can be quite challenging for businesses from outside of Japan. Digital PR has the potential to bridge that gap, by establishing a genuine connection with the target audience and significantly enhancing your online visibility in the country. This service ensures that you are on the right path to achieve success!

Let’s start scaling!