Always wondered what all of those marketing terms actually mean?
Marketing terminology is literally everywhere these days, and let’s be honest, sometimes we just need a bit of a refresher. Be it in technical terms, or defining the latest buzzwords from marketing blogs. Whether you’re a beginner trying to decode the basics, or a wintered, veteran in the marketing field, looking for advanced insights, we’ve got you covered!
- Link Building
A "do follow" link is a reference from an (external) page to a page within your website, which Google's crawlers follow. Do follow links convey authority to the page they link to and are important for link building. In addition, to do-follow links, you also have no-follow links. You can recognize a do-follow link by the following code in the [...]
What is a Heading Tag? A heading tag is a header on the page. Heading tags are meant to define the structure of the content on your website. This helps the visitor and the Googlebot better understand how the content of your page is structured. The result: better rankings! Let's start by explaining more about how you can recognize heading [...]
Keyword density is still an important factor in SEO! Many articles on the internet question its importance, however we at Seeders argue that it is still an important factor that needs to be taken into consideration when it comes to search engine rankings. To achieve top rankings, it is important to take into consideration the target keyword when creating any [...]
Keyword research is the process of researching and analyzing the search terms and queries people put into search engines like Google and Bing. This research is often used in search engine optimization (SEO) to optimize organic rankings and to be more visible in search engines. That’s why keyword analysis forms the very bedrock of good rankings! But, you should keep [...]
The Domain Authority (DA) is a search engine ranking score that indicates how likely the domain is to rank in the search engine results page (SERP). With this metric, you have a better understanding of the relevance of your domain and its authority relative to your online competitors. The prefix was introduced by Moz and is calculated on a scale [...]
Competition in search engines has become very tough. Due to many (online) businesses, it's become increasingly difficult to rank well on Google. To improve your position in this dominant search engine, you should choose long-tail keywords to be found. How do long-tail keywords ensure that you perform better in Google and achieve a higher conversion? What are Long-tail Keywords? A [...]
What is Duplicate Content? Duplicate content refers to blocks of content that appear in multiple locations across a website. It can refer to identical or highly similar content found on different web pages, within a single website, or across multiple pages. Estimates show that about 30% of everything on the web is duplicate content. At first, this sounds like a [...]
What is an internal link? Internal links are references from one page to another page within your website. It is not a reference to an external website or backlink. Internal links are particularly important in SEO. That’s because internal links ensure that the visitor of the web page can go to another page within your website for a (more detailed) [...]
WHAT IS AN ANCHOR TEXT? Anchor text refers to the visible and clickable word or phrase with a hyperlink behind it. It is typically highlighted and underlined in a different color from the surrounding text to signify that it is clickable and leads to another webpage or blog post. A very familiar example is the ''click here'' which appears in [...]
What is Trust flow? Trust Flow was brought to life by Majestic . As the name kind of reveals, Trust Flow refers to the trustworthiness of a website. The metric is measured on a scale of 0 to 100, so the Trust Flow is a measure of how trustworthy a domain is. But how does this metric work? The Trust [...]