WHAT IS AN ANCHOR TEXT?
Anchor text refers to the visible and clickable word or phrase with a hyperlink behind it. It is typically highlighted and underlined in a different color from the surrounding text to signify that it is clickable and leads to another webpage or blog post. A very familiar example is the ”click here” which appears in a range of examples including emails and eCommerce platforms. When a visitor clicks on the text ”click here,” the person is directed to another page within the domain (internal link) or another Website (external link). The text ”click here” is the anchor text in this situation.
HOW TO ADD AN ANCHOR TEXT IN HTML
You add an anchor text with the following code:
<a href =”https://seeders.agency”>This is an anchor text</a>
In this case, the URL referenced is the main Seeders page. People will click on the text “This is an anchor text” to be redirected to it.
WHAT TYPES OF ANCHOR TEXTS ARE THERE?
There are four different types of anchor texts that are widely used in link building. To create a good and varied link profile, all anchor texts shown below are important. You can use the variants shown below for link building, but not for your internal link structure.
Naked link: the anchor text is exactly the same as what will appear in the browser’s URL bar. You mainly see a naked link on pages that refer to a source with an external link. Think of ‘Source: https://seeders.agency/’
Branded link: a branded (brand name) link is an anchor text based on the name of the domain, brand, or product. It’s a shortened version of the naked link. Therefore, it’s more recognizable and easy to remember. Examples of branded links are Seeders, Seeders.agency, or www.seeders.agency.
Commercial link: you can recognize a commercial link by the text used to refer to it. In almost all cases, this includes a keyword that people enter searches for. These keywords are valuable to businesses because they can generate a lot of revenue. Think of ‘Buy shoes’ or ‘black umbrella’.
Semi-branded link: a combination of the branded link and commercial link. This is an anchor text that often contains the keyword and the name of the brand.company. An example of a semi-branded link is ‘SEO from Seeders’.
ADD ANCHOR TEXTS PROPERLY
User experience is the guiding principle for Google. An anchor text must therefore also comply with this. Indicate in the anchor text what the page is about. So do not refer to ‘click here for more information’. As an interested searcher, you want to know what information on the next page is about.
Genevieve is a Corporate Content Marketer at Seeders Group, bringing a creative flair to the world of digital marketing. With a knack for storytelling and a keen eye for detail, she excels at crafting compelling content that resonates with audiences. Her expertise spans SEO, SEA, Digital PR, and Link Building, and she's passionate about sharing her knowledge to help businesses grow.