A no-follow link is a link with a ‘no-follow’ attribute in the (source) code. By using this, you’re telling Google that they don’t need to follow the link. As a result, no link value is passed on to another page. However, no-follow links play an important role in link building!
No-follow Links and SEO
The main reason for making a backlink no-follow is to avoid redirecting authority to another website. Because of this, the value of the page is not reduced when an outgoing link (read: backlink) is made no-follow. No-follow links are mainly used to refer to other websites. In addition, Google appreciates if you want to make a reference within your own site (read: internal link).
People also gather no-follow links to keep the total link profile in the proportion of do-follow links and no-follow links; this helps to maintain a natural ratio. A link profile wherein more than 95% of the total number of backlinks are do-follow indicates link buying. This is not appreciated by Google. As a website, you actually can get a penalty for this. Many natural link profiles do not have such a high percentage. So, one obtains no-follow backlinks for the quality of the link profile for deliberate reasons.
Genevieve is a Corporate Content Marketer at Seeders Group, bringing a creative flair to the world of digital marketing. With a knack for storytelling and a keen eye for detail, she excels at crafting compelling content that resonates with audiences. Her expertise spans SEO, SEA, Digital PR, and Link Building, and she's passionate about sharing her knowledge to help businesses grow.