GROW ORGANICALLY WITH SEO IN GERMANY

Did you know that Germany is one of the largest and most populous countries in Europe? In fact, its population exceeds 83 million people! Therefore, 90 % of this population uses the internet regularly. Additionally, the German culture has a high standard of living combined with a strong economy, which ensures a high purchasing power for the population. This also means that the strong economy, combined with the large market, creates huge opportunities for e-commerce businesses. But to make the most of these opportunities, SEO can ensure that you have a powerful presence. Let’s see what SEO in Germany can do for your business!

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    Digital Marketing
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    Link Building
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    HOW TO START WORKING ON SEO FOR THE GERMAN MARKET

    Our team of specialists is dedicated to guiding you through each crucial stage of your growth journey, with a specific focus on enhancing your SEO presence in the competitive German market. We kick off by conducting a comprehensive Technical Website Analysis to ensure that your website’s foundation is robust and optimized for success. Moving forward, our In-depth Keyword Analysis dives deep into the German market landscape to identify strategic opportunities and pave the way for effective targeting. The subsequent step involves Full-scale Content Optimization, where our team collaborates with talented German copywriters and SEO experts to craft culturally resonant content that aligns perfectly with the expectations and nuances of the German audience. As we progress to the final phase, the Authority Strategy and Implementation, we specialize in leveraging our expertise to establish your authority in the German market through high-quality content creation, including tailored landing pages, pillar pages, and FAQs. By working with native writers, we ensure that your content resonates authentically with your target audience. Let us embark on this exciting journey together and elevate your online presence in Germany.

    THE MATURITY OF THE GERMAN SEO MARKET

    Maturity of SEO in Germany is quite high, it’s a large, but also very competitive market. Besides that, the German culture is highly educated, and in combination with the fact that businesses invest a lot in online marketing, the amount of SEO experts in the country has also increased significantly. This means a high level of knowledge and expertise is crucial for a business to get ahead of the competition. An agency that has specialists in SEO is therefore hugely important, and especially indispensable for large e-commerce companies. As such, this also means that companies that want to compete in the German market must have a strong SEO strategy and invest in high-quality SEO services to stand out from the competition.

    WHAT ARE THE MOST IMPORTANT FACTORS FOR SEO IN GERMANY?

    SEO is a strategy that requires a strong technical foundation to obtain quality performance. In the case of  SEO in Germany, mobile optimization is particularly striking. Therefore, we have noticed that it has become a hugely important player because mobile usage in Germany has increased tremendously. In fact, it was found that mobile internet usage in Germany has increased from 66% in 2017 to 72% in 2020. Consumers in Germany expect a seamless experience while shopping on mobile devices. After all, they want websites that load fast, as well as being easy to navigate while also offering relevant information. Furthermore, online consumers in Germany are tech-savvy, price-conscious, and value consumer protection. This means that working on a unique strategy in Germany means that must be taken into account.

    72%

    mobile internet usage

    91%

    searches with Google

    USAGE OF SEO IN GERMANY

    Curious about how Germans use search engines, especially when it comes to SEO in Germany? Well, get ready for some search engine facts!

    First up, let’s talk about the search engine kingpin in Germany: Google. With a whopping 91% market share, it’s safe to say that Google rules the German search engine landscape. Bing and Yahoo! are the underdogs here, with a combined market share of less than 4%.

    Germans have a soft spot for organic search results, which means they prefer to see natural, non-paid search results over ads. So, if you’re a business looking to improve your visibility in German search results, it’s essential to focus on optimizing your website for organic search.

    What do Germans search for, you ask? Well, they use search engines to find everything from the latest news and product information to local businesses and services. And let’s not forget about mobile search. Over 75% of internet users in Germany access the internet through their mobile devices, which means it’s crucial for businesses to optimize their websites for mobile search. Search engines are placing more importance on mobile-friendly websites in their search rankings, so don’t get left behind in the digital dust!

    SOME FAQS ABOUT SEO IN GERMANY

    What is the most popular search engine in Germany?

    The most popular search engine in Germany is Google, boasting a market share of over 90%.

    What are the top SEO ranking factors in Germany?

    Some of the top SEO ranking factors in Germany include high-quality content, backlinks from reputable sources, site speed, and mobile responsiveness.

    Is it necessary to have a German website to rank well in Germany?

    While it's not strictly necessary to have a German website to rank well in Germany, having a website that is localized for the German market can certainly help with SEO. This includes having German-language content, using German keywords, and having a domain that ends in .de.

    Are there any specific SEO strategies that work well in Germany?

    Some specific SEO strategies that work well in Germany include targeting long-tail keywords, using local search terms, and building backlinks from German websites.

    Ready to start scaling your business internationally?

    We’re ready to start growing your business across borders, are you? Let’s get started with some info about your challenge!

      First name *

      Last name *

      E-mail *

      Phonenumber *

      Desired expansion markets *

      Approximate monthly budget (euro) *

      Any additional context