Growth of 42% through referring domains, for Koffievoordeel

Good days start with good coffee. We all know that perfect feeling of drinking a good cup of coffee in the morning. It’s a moment of happiness and gratitude. Drinking a good cup of coffee is the start of experiencing a wonderful day in which you are unstoppable. Once we discovered the perfect cup of coffee from koffievoordeel.nl, we wanted to let many more people enjoy their delicious coffee! Koffievoordeel.nl is a part of e-Luscious. A fast-growing e-commerce organization in the wine, coffee, and, more recently, pet food industry. A strong SEO position is necessary to achieve more authority, because there is strong competition in the market, this promised to be a huge undertaking. Wondering how we realized the goals? Read on!

6x
New top 1 positions
7x
New top 3 positions
42%
Referring domain increase
62%
Keyword rank growth

General info

Client
Koffievoordeel
Duration
8 Months
Disciplines
  • Digital PR
  • Link Building

Key Insights

6x
New top 1 positions
7x
New top 3 positions
42%
Referring domain increase
62%
Keyword rank growth

THE PREMISE

Implementing a solid link-building strategy takes a lot of time. Keeping – and even better – improving current SEO positions is not something that happens overnight. To achieve great results, qualitative SEO content must be written, the anchor text must be well thought out in combination with the link, and there must be a careful check of where the content will be placed. All this contributes to a strong backlink profile, so that Koffievoordeel ultimately ranks better on its most important keywords.

THE STRATEGY

When we did the research for the SEO audit, it was clear that the technical aspect of the website was up to speed and that they’d already built up a strong backlink profile. Consistency is essential when it comes to building authority. Which is why we decided to focus on writing eight SEO-optimized articles every month, including a well-thought-out selection of the right link in combination with the anchor text. We then ensured that these articles were placed on high-quality websites that were not only relevant but also had a minimum domain authority (DA) of 30.

In addition to these quality links, we also placed links on partner websites and/or homepage websites, to continue to build on the authority. This ensured that the most important keywords of Koffievoordeel ranked higher and the number of referring domains increased.

THE RESULT

For some coffee brand pages, we have achieved such a strong authority that Koffievoordeel ranks higher than the brand itself.
Over the past eight months, we’ve realized a growth of 42% in referring domains and have seen the most important keywords soar to the top of the SERPs, reaching a 62% rank growth figure. This resulted, among other things, in the following wins:

  • 6 new top 1 keywords
  • 7 new top 3 keywords
  • 6 new top 5 keywords
  • 6 new top 10 keywords

Our advice? Keep your strategy agile and up to date, and ensure that you collect enough qualitative links every month. Only then will you see that you rank higher in the search engines and continue to grow in authority, so that you attract more quality traffic to the webshop, which ultimately ensures growth in sales volume.

Isabella Hiddink