The complete guide to Digital PR

So, you are eager to grow your business and you are considering digital PR. That’s awesome! We are here to guide you through the process. At Seeders, we are very proud of the results we have been able to achieve for our clients. We want to make the benefits of digital PR accessible to everyone, so we have made this handy guide!
Digital PR is a creative process that involves brainstorming, research, and strategic thinking as key components for an successful outcome. In this guide, we will detail these topics, and we will lay a strong foundation for you to get started! Sounds great right? Let’s jump straight in!

What is Digital PR?

In a nutshell, digital PR is achieving online exposure for free! I bet that caught your attention. Yes, although it sounds too good to be true that is really the essence of digital PR. It involves a combination of creativity and connections to attract and improve online attention for your business. All you need is a creative team of writers and researchers and the right connections to the relevant media personalities and perseverance! But before we get into the nitty-gritty, let’s answer the basic question.

What is Digital PR?

Digital PR (short for “Digital Public Relations”) is an online marketing strategy used to increase a business’s brand awareness, visibility, and backlink profile. This is done through online platforms like: traditional press outlets, online platforms, websites, and social media. With digital PR, it’s all about producing compelling and attention grabbing stories to achieve the main goal of acquiring placements on media platforms with authority. A good digital PR campaign relies on a good story, well executed strategy, and good timing. With this, you can grow your audience, increase awareness and grow the organic visibility (think SEO) for your brand and the products/services you provide. With inbound links from well trusted, high value domains, you have more eyes on your website and can better grow your audience.

Now, you might be thinking “how can a PR campaign improve my organic traffic and SEO strategy?” Well, that’s exactly what we want to show you. Let’s dive right in!

How to build authority with digital PR

We have just established what digital PR is (online visibility), let us look at the other great byproduct of digital PR: improved Google rankings. The power lies in the fact that attention from large media platforms and acquiring links from these platforms results in high-quality backlinks. Backlinks are, essentially, “popularity votes,” and the more votes you get, the more popular you are with search engines like Google.
Google typically rewards websites with backlink profiles that naturally grow and expand, but also websites with relevant and valuable content that produces high-quality links. Acquiring these links in high-value platforms with high domain authority is a way of showing the search engine that your content is “important and valuable.” This indirectly ensures that link placements for your website are considered valuable. Media coverage gained through digital PR outreach tactics has even greater SEO benefits when paired with an inbound link.

This is also the reason why: SEO, link building, and Digital PR go together like peas in a pod. When you apply all three elements correctly in your strategy, they will grow to be reinforced. Because when it comes to earning backlinks and driving traffic to your page, all that matters is quality. That’s why digital PR can help a lot with strengthening your strategy. But like any other form of marketing, digital PR must have its own strategy, based on the brand or company’s goals. The strategy combines online marketing techniques, such as promoting content, stories, or data, to deliver results that benefit the overall marketing strategy.

Digital PR is a perfect strategy to:

Build authority with links from top publications


Build links that competitors cannot duplicate to stay ahead of the competition


Gain recognition as an industry expert

Earn links that generate referral traffic

Increase overall brand awareness

Another great thing about Digital PR is that the strategy is measurable! This makes it easier to see the actual results of the time and effort invested into the strategy. In what areas you can measure this we will show you in a moment!


“With Digital PR you can get publications and links on important platforms such as Algemeen Dagblad, Cosmopolitan, Metro, etc. These publications and links are very important for your domain authority and trust flow, among other things. But also to get exposure in the media. Buying content on important platforms often costs thousands of euros, and often certain media are not open to it. Digital PR is a way to get publications and links.”

Seeders Digital PR team

It’s already becoming clear how digital PR can benefit your business but for those already familiar with PR, you may find yourselves wondering, “Isn’t digital PR just the same thing as traditional PR?” Well, they do have a lot of similarities however, there are differences and greater benefits from digital PR for businesses today.

Traditional PR vs Digital PR

Distributing press releases and doing marketing campaigns through magazines, press, television, etc. is a technique that has been around for a long time.
In this digital age, where a greater number of interactions take place online, traditional means of marketing need to keep up with the digital age. While the mission of both is the same, traditional PR and digital PR do focus on different channels.
Traditional PR usually concentrates on channels such as the general press, niche publications, television, and radio. Digital PR, on the other hand, has a variety of other channels. Including websites, social media platforms, blogs, influencer campaigns, online news, and video platforms. In addition, digital PR is often a component of a strategy that includes SEO and link building. It is a valuable asset when a company wants to take the next step and skyrocket its brand awareness to new heights. Traditional public relations are sometimes a lot harder to measure.

To give you an example:

A traditional PR strategy is a billboard; say you choose to put up a billboard for a new campaign you are running. This may be a great way to improve brand awareness, however it is nearly impossible to measure the exact number of people who have seen your billboard. You can measure cost in the Advertising Value Equivalent (AVE). This basically means measuring the column inches of an article and comparing how much that space is worth according to the publication’s advertising chart. However, this provides no evidence of success or cost-effectiveness. With digital PR on the other hand, you can calculate more precisely the results and determine a true Return On Investment (ROI). You can more effectively determine which campaigns have been successful and ultimately optimize your strategy for following campaigns. What other ways can you measure digital PR campaigns?

Digital PR can be measured by:

  • null
    Total Number of Links placed/acquired
  • null
    Do Follow/no Follow Links
  • null
    Brand Mentions
  • null
    Domain Authority
  • null
    Trust flow and topical trust flow
  • null
  • null
    Social Engagement
  • null
    Anchor Text
  • null
    Media value
  • null
    Link value
  • null
    Number of Placements

Now, let’s get into the more juicy details of this digital PR guide: the process!

The digital PR process (steps)

Building a team

It is nearly impossible to execute an effective PR campaign on your own. Putting together a team of creative thinkers is therefore an important step in your digital PR strategy! So, be very strategic and thoughtful in who you select to be on your team. Whether you choose to do your digital PR in house or outsource it to an external marketing agency, it is important to ensure that you have a team of creative and knowledgeable individuals, working together effectively to execute your strategy. Think about people with a journalism, project management and copywriting background.

Defining goals

The first thing that needs to be clear before you start to create content, is defining your goals. Knowing what you want to achieve and how you are going to achieve it is the first step to realizing goals. Setting goals regarding Digital PR is often about taking action and coming up with creative ways to have a great chance of acquiring links from media platforms. Therefore, don’t be too strict in setting goals. Think about digital PR as a game where you try hard to win every point available and creativity and innovation are skills needed to succeed at the game. It’s all about tailoring your campaign and press article to the intended objective. If your goal is to boost brand awareness, the assumption is that the readers are not familiar with your brand. In that case, you write with a completely different intention than say a brand like Nike.
In addition, it is also important to know which platforms align with the brand. For example if your brand revolves around cosmetics, a platform like Cosmopolitan, a fashion and lifestyle magazine is better aligned than say the Financial Times. Once you know which platforms most align with your business, you can build the content and articles that match. Here, research is important! Research what platform best aligns with your brand, what type of content resonates with your intended target audience.

The brainstorm

Great! You’ve got your team of creative individuals. The next step is the brainstorming session with these individuals.

At this point, there are no stupid ideas. Really! Get all your ideas down on paper so to speak and run through your ideas for your campaign. This is your time to think outside the box! You and your team should have done some preliminary research, to understand the market, to understand what information is already out there. Let your creative juices flow and allow yourselves to be inspired. This is a time where working with very little restrictions and very little pressure comes in handy.
If you are at this stage for a client, be sure to research your client’s business and the market they are involved in. Consider the strengths of the product/service they provide, so you can build around it for a press release. Ask your client for their expectations before entering into a collaboration and their expectations for the digital PR project. Ideally, your client is also willing to invest time and provide data to you and your team at this stage.

For your preliminary research phase, keep an eye out for what’s hit the press recently. Essentially, keep up with what’s popular in the media and popular discourse at the moment. Investigate what news items have been covered by the relevant news platforms and which have not and consider how you can fill this gap in combination with the products/services of your business.
You’ve got your ideas down on paper? Nice! You can now start narrowing down your ideas, adding more structure and dimension to your ideas. Now you can turn your ideas into something more concrete. As you begin to flesh out your ideas, it becomes clearer which ideas are possible to execute. You can make a schedule at this point and assign individuals to tasks. You can also start to determine time frames for different parts of the project, setting clear goals along the way.
You are now well on your way to building a successful digital PR campaign.

Setting Goals

How do you set realistic and achievable goals? Ask yourself the following questions.

Which platforms do I want to reach?
How do I best to contact these platforms?

Which strategy you’re going to develop for creating a press release to make the most out of your digital PR campaign, your topic needs to stand out. Headlines are a great way of achieving this and should intrigue the audience into wanting to find out more. There’s a plethora of examples of great headlines out there already but here are some examples:

  • More than half of singles look forward to holidays because of loneliness
  • Haven’t sent Christmas cards but received some?
  • 1 in 5 Dutchies admit to using the same password for more than 10 years

“The first step is to set goals! Do you mainly want a lot of publications or just a few publications in trade media? Once the goal is set, we start creating newsworthiness. In brainstorming, we come up with all kinds of ideas that could be relevant to the media. Once we have a newsworthy topic, we start collecting data. For this, we dive into numbers or make a survey. The content creation starts: with writing the press release, setting up the landing page, and creating the infographic. Then we pitch and take care of the whole outreach. After the outreach, you will receive a report within 3–4 weeks, but in the meantime, we will of course keep you informed of the results!”

Seeders Digital PR team

Create news value

This is the factor that can make or break your campaign. Take a look at the media platforms you want to target and look at the articles they have previously published and ask yourself:

  1. What kind of articles do they publish?
  2. How are the articles written?
  3. What are the sources cited in the research?
  4. Looking at the structure, how do the headlines and subheadlines attract attention?

Ever heard of see one, do one, teach one? This is a technique of teaching for practical hands-on tasks, however, it is also applicable to the creative process of creating a PR campaign. In our case it’s more along the lines of see plenty, do plenty, teach plenty. It is only through learning and observing what is already out there that you can build and develop your skills. Reading existing articles and content is a great way to be inspired. Take note of what you like and what you dislike. Take note of what makes these articles unique and how they frame their focal points. Take note of how they frame their newsworthy content and the structure they use to engage the reader. What questions are they answering? Often when a reader engages with a news article, there is a question in mind and the article holds the answer. How does the author consider these questions?

If you have a list of media outlets you want to target, you need to compare your articles with published articles and see if this is an article that matches the needs of the media platform. For example, you may find that you need to remove a paragraph from your article because it is not relevant enough. Perhaps your article is too long-winded in its content, or perhaps it is too short and therefore incomplete. Be critical when analyzing your article and make sure that time and energy have been put into the topic.

Another tip for creating newsworthiness is to make sure any claims you make and any research you publish is supported by scientists or experienced experts in the field. Credibility and reliability are an important aspect that should not be overlooked. Try to contact potential experts with whom you may be able to collaborate and verify your content. Journalists receive hundreds of articles every day, so when they see that a well-known and trusted name has contributed to the research, your article is more likely to earn media placements!


“News value is everything! Even if you are unknown in the media, with fun, eye-catching or one-of-a-kind research you can stand out very well in the journalist’s crowded mailbox. So invest in thorough research (i.e. enough respondents or different data sources) and take the time and patience that’s needed.”

Seeders Digital PR team

Make it timely to create news value

No one wants to read articles that are outdated. Relevance is hugely important in this regard when you want your article to be published. So this also means that if you want to capitalize on a topic that is popular in the media right now, you have to be pretty quick to do some research. This is not always feasible, and therefore you will have to make sure that the topics you choose are contemporary but also remain interesting after a long period of time. Therefore, choose topics that will always be of interest to readers. For example, you can choose a general topic but highlight some specific details in a study that no one knew about before.

People are the main focus of your article

Find out what your audience finds newsworthy. What do they want to know more about? How can you make sure that, in a personal way, you attract the attention of the right audience? These are important questions that should be central to your research. The audience is ultimately the ones who should be reading your research. Therefore, focus on making the reader the centerpiece of your research.

Do one-of-a-kind research

Do research on topics that attract attention right away. This starts from the very first headline. If the first sentence is not interesting to read, you can actually assume that the audience and journalists are not going to read this article either. So make sure there is always a marketing strategy behind your research. Here, it is important to choose a unique topic, something that your audience or the journalists know very little about, or are unable to research on their own. A topic that people would like to know more about can also be a strategy to draw attention to your research. These include topics such as, taboos or popular trending topics in the media. In all cases, it’s important to make sure your research is unique. Make sure you can stand out and that your research has not been seen before.

Collecting data

Once you have found a topic and started researching it, it is important to know if you could reinforce your claims and information with data. Data is a very important tool for journalists to make sure that the information they share is accurate. Make sure you get this data from reliable sources!
The very best thing is, of course, to do your own research. But, if you don’t have the time to conduct your own research, it is helpful to collaborate with experts in the field of your topic. In any case, if you do the research yourself, make sure you have a team that can work on it. This is important because proper research is not something you just do quickly. The research must be accurate and this must be cited with multiple sources.
Be sure to research good and critical questions. Your audience is often critical and will always have an opinion when they want to read about a particular topic. Your job is to provide your audience with perspectives based on facts.

But, how do you do thorough research?

When you plan to do your own research, you should be prepared to set up a strategy through which you can answer your questions. Setting up a survey or market research is a good way to do this. For example, in the Netherlands, the CBS (Statistics Netherlands Government agency) is a reliable source you can use to bolster your research. Depending on the country you are conducting your research you should find a trusted information source. However, Google Analytics is also a reliable tool that can be used to conduct research. To choose which data sources to use, you need to know the purpose of the data you would like to have. Therefore, ask yourself what you want to prove with the data and whether this is a realistic outcome.

Golden rules for writing press releases

After a successful brainstorm, you have set goals, found a topic, and know what important areas to pay attention to in research.

Now the real action begins.

We are going to create the content, and here are some tips and tricks that can help you! Writing a blog is different from writing an article for the press. The two certainly have similarities in copywriting tips, but if you don’t know the differences, there definitely is a chance that the article will not be placed anywhere… So, read this attentively!

link building western europe

Eye-catching headline

Rule number one:


Of course, we’ve talked before about how important it is to write a catchy headline. Now we are going to cover how you can write a catchy headline!

Make sure the title clarifies the purpose of the news.
There is no dot after the headline, but do start your sentence with a capital letter.
Answer the question in your headline: What is the most important news event, and who is responsible for it?
Your headline should be a summary of the story you want to tell your audience.

However, there is another essential factor of a catchy headline!

How do you make sure the headline catches the audience’s attention?

The headline should evoke a certain emotion in the reader, keeping them curious enough to read on. However, this shouldn’t come at the cost of your business or brand reputation. You could go down the avenue of playing on your reader’s fears. That’s a sure way to grab attention. But do you really want to be known as the brand that stokes the fears of the public? Of course, there are other ways to grab the reader’s attention.

Headlines that attract attention:

  • A topic that people can relate to;
  • A topic that shocks or amazes;
  • The headline evokes sadness or fear;
  • It evokes joy or hope;
  • A topic that evokes hatred or love/empathy;
  • The headline that promises solutions to a reader’s problem;
  • A headline that adds value to the reader (educational);
  • The topic that is unique, people have not heard of a particular phenomenon before;

By making sure that your press release triggers emotions for your target audience, you are more able to grab and maintain their attention. An important thing to keep in mind when writing a press release is to create recognition. Also, taboos are often promising topics to get attention for a particular issue. Write a press article that appeals to people personally and keeps triggering emotion in mind. Now, it’s all well and good grabbing your reader’s attention in the headline but keeping it all the way through to the end is the real challenge. How do you maintain your readers’ attention all the way through your article?

A powerful first paragraph

Like the first title, the first paragraph is also the stage at which the reader determines whether they will continue reading or not. Here the choice is made by the journalist whether your article gets placements or not. This is where the decision is made whether your article is interesting enough to read. A lot depends on the first paragraph, which is why it is vital that every sentence you write down ensures that readers keep reading. It is therefore essential that the first paragraph immediately grabs attention and clarifies what you are going to discuss. The first paragraph, or intro paragraph, should begin with the location of the event and also introduce what the press release is about.

How do you do that?

In your first paragraph, you should consider the five W’s: who, what, where, why, and when. Explain to the audience what you’re going to talk about or what they can expect. Be straightforward in the message you are going to share! This is very important because the reader wants to know if the article is worth their time to read it. If it is not clear what they can expect from the article, you cannot expect them to be willing to read on. In addition, it is key to arouse curiosity in the first paragraph. Be sure to trigger emotions or create suspense, just like the headline!

Blog vs press release

Before you write a press release, it is important to remember it is not a blog. Essentially your writing style needs to be different. But what exactly are the differences?

Blogs are almost written in a conversational style; like you are talking with a friend. It’s more personal, and it can be a great tool to create a voice and personality for your business. You can create something your audience and customers can easily relate to and identify as belonging to your brand. Blogs can be short and sweet, to the point, and entertaining. With a blog, you can be humorous and engaging for your audience using photos and videos. Most of the time, you can recognize a blog with its headline, for example: “How to sentence or 10 tips and tricks to do ….”

A press release on the other hand is a formal text with a well-established structure and tone of voice. This structure includes a title, a subheading, a quote, the body, and a boilerplate. In writing a press release article, you should prioritize facts. The headline is often straight to the point. The title should show right away what the news is about. When writing a press release, ask yourself: why should journalists post this?

Some quick tips that work well in both cases:

Just as with blogs, using subheadings or bullet points can make press releases easier to read;
Use quotes from experts, that give greater insight into the topic you’re writing about, you don’t need to include any technical language;
Use white spaces in your paragraphs and sentences to make your article easier to read, and add some attention to specific questions, facts, or topics;
Keep it simple and don’t try to be way too intelligent, this may sound a bit weird, but the article you write must be comprehensible to a wide audience;
Research or track trending topics.


“No matter how interesting your data is, you also want it to be readable. If necessary, make several versions, for example for local media in your province or especially for media.”

Seeders Digital PR team

Copywriting and structure

So we’ve talked about the difference between a blog and a press release. Therefore, it is important to know where they differ and what techniques you do/don’t use. After all, copywriting is a big part of your press release, but commercial intent is not part of your goal. The “storytelling” component does form part of the press release. After all, you always share your news to readers in an interesting way. You want to attract attention, and therefore you tell a story instead of writing an essay.

How to get the spotlight:

  • Add interesting data;
  • Make sure the reader is the main character.
  • Include keywords;
  • Use numbers and answer questions.

It’s definitely a good idea to include one or two detailed paragraphs that share facts and figures, more details, or a quote from a relevant organization or person. A quote gives a personal touch to the story! Or you should approach an expert to explain more about the research results. This will also make your press release more independent and less sales-oriented.

One of the PR golden rules is: show, don’t tell.

Your press release should provide factual information about the product, person, or event that you are covering. Pick only one or two crucial facts or statistics that are newsworthy. Use the third paragraph to also relate your press release to a current news event to make it timely and more relevant.

The format:

  • A powerful headline: A title that grabs people’s attention and tells what the release is about.
  • Location: Where you are and where the news is taking place.
  • Strong lead: This is where you explain your newsworthy study/content in one sentence.
  • The body of the text: This should be the information provided in decreasing levels of importance. Add quotes throughout the body to back up your arguments.
  • Boilerplate: A few words describing your company to the audience.
  • Contact information: Name and contact details of your business or the author, or a link to the website. This person should be available during the outreach stage of your project to answer possible questions from journalists.

A checklist with questions to double-check your content:

  • Have you used an active voice when writing your article?
  • Is your press release easy to read, simple, and professional without sounding; spammy or too academic?
  • Check and remove all unnecessary words in your content.
  • Break up long sentences into shorter ones, to make it less complex to read.
  • Make sure you didn’t use the boilerplate or the article as a sales pitch.
  • Have you used the format properly?
  • Delete all unnecessary information.

Now that you’ve checked the article for all the technical points, it’s time to add some spice to the content!

Even though news articles often feel a bit more formal, you can make sure the article remains engaging to read. You can do this by adding images, graphics or a video to the article. Or you make sure that the sentences are easy to read, and occasionally they are definitely allowed to hint at a little creativity. This is best done by looking at the content of the platforms you are writing the article for. This way you can see what level of creativity is permissible.

Landing page

Now that the content has been written for the press release, of course, we need a landing page to link to. A landing page for a press release has no commercial intent, this is very important to remember because journalists are less likely to throw their hat behind a highly commercial landing page. The landing page is always about elaborating on the article and is a page for additional information, nice infographics, and additional data. The page will be educational, so don’t use any call to action! A great plan would be to write your press release based on your own data or the data of your client, which makes it easier to make a connection between the public and your business’ product/service. By using your own data, you are creating unique and engaging content. In turn, you are more likely to engage with journalists who probably do not have access to this information. They can therefore make the content themselves in a manner that is engaging to their audience’s.
Once you have checked the content and built a landing page, you are ready to move to one of the last parts and, at the same time, the most exciting part. This is the point where, hopefully, your hard work will be rewarded!

Media value and links

Getting a link on big media platforms means getting high value links. For search engines like Google, Big media platforms are trustworthy and have earned a status of authority. When a link from a website with a lot of authority shares your link, Google will consider it “trustworthy”. The more you are considered trustworthy, the more your search engine rankings are improved and boosted!


Congratulations! You’ve made it this far. We are almost at the end.
Now is time for the most crucial part of the process. This is the point where things can go wrong. Outreach is always a tricky part but with perseverance and originality, you’ll get through it! Outreach relies heavily on good relationships and networks with journalists. The goal of this entire campaign is to get links from journalists and media outlets. Therefore impressions matter. Ensure you are making the right first impressions. This makes them more likely to work with you on future projects.

Building a network of journalists

Building a relationship and maintaining a relationship with journalists is an important part of the process! You want to make sure you make a good first impression and that you may have something to gain from your network in the future. Once you have carefully applied all the discussed topics, you are ready to do outreach. To make a successful first impression, be sure to follow our tips.

Keep in mind: the key to strengthening these relationships is an easy– help journalists become better journalists.


“Pitching is a good way to get in touch with the journalist. In this process, you give the scoop to a particular medium first. The reason this is a good method is that you “have something” for the journalist. After all, you have a nice story or solid research for him/her to write about, which makes the contact just a little easier!”

Seeders Digital PR team

A few tips and tricks to build a strong relationship with journalists:

  • Before you pitch an article to a journalist, do some research about them. This may help you in building a good connection with the journalist
  • When you’ve connected, find out the journalists’ preferences. Every journalist is different, and it’s your job to find out.
  • Always make sure you keep in touch and be responsive on time with your emails.
  • Be clear and direct, journalists don’t have time to read a long story about why they should publish your article.
  • If you are attaching images, ensure the files are not too large. Busy journalists are likely to delete emails that take too long to load.
  • When you’re mailing a press release to a journalist, it’s a good idea to start off your email with a short outline of the storyline and the reason you feel it may appeal to their readers.
  • In outreach, a key component is timing. Look carefully at what is going on in the news at the moment. Sometimes it is not the right time to send out a particular article. Therefore, keep trends in mind, and when the right time is not for a press article, hold off on the outreach.
  • Adjust the press article as needed. Keep in mind the platform and target audience. For example, you can change the title to appeal more to a particular audience. Show interesting data for the platform and target audience.

Now it’s wait and see… Do your best to contact the right journalists. Once this has succeeded, we can finally toast to a successful press release!

The results and evaluation

Yes, you did it! Your article got placements and with that, results. How did the process go? Now is the time to evaluate! As discussed in the guide, you could see that digital PR is very measurable and that makes the process of evaluation easier. You can use the numbers (like the media/link value) to determine whether your goals were achieved or not. If the results are disappointing, you can investigate which aspect of the process could be improved. Always be sure to look back on the process and note with the team what went well and what didn’t. Perhaps you have written an article and are not succeeding in getting placements, make sure you review this guide and go over all the areas again before you quit. Just like learning to ride a bike, you have to practice it before you know how to do it. Here are a few questions that may help you, to make sure you avoid making unnecessary mistakes before entering the evaluation process.

Evaluation questions:

  • Is your headline and message clear?
  • Are your 5 W’s and key ideas organized effectively?
  • Think SPPAG, are the basics in place? (spelling, punctuation, paragraphs and grammar?)
  • When you work for a client: What did the client think of the result?
  • Do the results meet your expectations?
  • What could be improved?
  • What went smoothly?
  • How did time management go during the process?
  • How was communication with the journalists? What was their reaction?
  • Did you get any feedback from them?

“Out-of-the-box thinking, but also perseverance. It can be the case that after hard work, a campaign does not catch on. The important thing is not to give up, but to try again. The media may take a while to know your name and pick up on your coverage.”

Seeders Digital PR team


Nice! You went through the evaluation process, and hopefully, you were able to achieve great results with your team! We understand that this guide covers quite a lot of information, so here’s a compact summary of the steps:



Step 1

Set goals with your team! Think about what you are going to focus on, when writing a press article. What is the purpose of the article and what do you want to accomplish?



Step 2

Schedule a creative brainstorm with your team, and let the creativity flow!



Step 3

Found a great topic? Nice! Start researching relevant data or experts in the field.



Step 4

It’s time to create the press article! Including setting up a landing page and creating the infographic.



Step 5

It’s time for outreach, take care of the outreach! Pitch your article to journalists and media platforms.



Step 6

Evaluating the process: Report the results of the press release and ask some good questions for evaluation.

Now we’ve come to the end of the guide, and we hope it has helped you to create a fantastic and successful press release. Still have a question about digital PR? Feel free to contact us, so our PR experts can help you!

Isabella is responsible for content production at Seeders Group. She produces short- and long-form content for all Seeders communication channels. Isabella specializes in social media & copywriting.