Programmatic SEO: The Ultimate pSEO Guide for 2024

Programmatic SEO Guide 2024 (pSEO Guide)

Seeders is always “on top” of new emerging SEO trends in the market. Programmatic SEO is one of these trends. Our goal of this Programmatic SEO guide is to introduce our view on Programmatic SEO (pSEO) and the potential it has to grow the traffic, conversions and revenue of your business.

This methodology can be used in almost every industry and niche.

What is Programmatic SEO?

Programmatic SEO revolutionizes SEO campaigns by harnessing vast datasets, entities, dynamic page templates, and AI-driven content strategies. By integrating these elements into automated workflows, Programmatic SEO exponentially boosts website traffic with maximum scalability. This approach empowers you to automate tasks and streamline processes, allowing your SEO efforts to thrive on autopilot, reaching unprecedented levels of effectiveness and efficiency.

What is Programmatic SEO

 

 

 

 

 

 

 

 

 

What does an example workflow look like for Programmatic SEO?

Have a look at the visual workflow below. By combining a dynamic page template with your database and datasets, and running it through an automation workflow for Programmatic SEO (pSEO), you can generate Programmatic SEO landing pages (pSEO pages) at scale. But always stay keen on the quality of the output!

To make sure the quality of the Programmatic SEO content is on point, at Seeders we spent more time in research and building our dynamic page template in detail. This adds more value to your end result.

Programmatic SEO Workflow Visual Example

What are the Benefits of Programmatic SEO?

Programmatic SEO offers a myriad of benefits that significantly enhance the effectiveness and efficiency of SEO campaigns. In essence, Programmatic SEO empowers marketers to achieve higher levels of performance, efficiency, and ROI by harnessing automation, data-driven insights, and dynamic optimization techniques.

Programmatic SEO Benefits

 

 

 

 

 

 

 

 

 

Advantages of Programmatic SEO in detail;

  • Scalability: Programmatic SEO empowers marketers to effortlessly scale their efforts to accommodate extensive keyword portfolios and vast numbers of landing pages. By transforming processes such as keyword research and SEO content creation by integrating dynamic data sources, marketeers can efficiently research, structure, launch and manage large websites targeting ultra-specific search intents and connecting it to highly relevant landing pages powered by high-quality data sets. This scalability enables organizations to expand their online presence and reach a broader audience without compromising the quality or relevance of their SEO strategies. Additionally, the dynamic nature of Programmatic SEO allows for swift adaptation and bulk editing to changes in search engine algorithms, insights or newly gathered data sources ensuring continued scalability and effectiveness over time.
  • Specific Targeting of Search Intent: By leveraging big data sets and connecting them to landing pages, Programmatic SEO allows for precise targeting of keywords and search intent. This results in more tailored content and outreach strategies, increasing the likelihood of attracting high-quality traffic and top ranking positions in Google an other search engines.
  • Better Understanding of Search Queries: To achieve succes with Programmatic SEO, it is crucial that the Programmatic SEO Pages provide the most relevant content for every search query that is targeted. Therefore, the data sets and the dynamic pages structure should be covering all aspects of the search intent. This makes understanding the search query even more important and will contribute to the quality of the pSEO pages being launched.
  • High-Quality SEO Content: Programmatic SEO facilitates the creation of high-quality SEO content by leveraging dynamic data sources and sets with dynamic entities. This data-driven approach ensures content is precisely tailored to user intent, addressing their needs and preferences effectively. By utilizing data insights, marketers can identify emerging trends and opportunities, staying ahead of the curve. This results in increased user engagement, improved search rankings, and higher conversion rates, making Programmatic SEO a vital tool for modern marketers.
  • Data-Driven Growth: Programmatic SEO relies on comprehensive data to inform decision-making and optimization strategies. By leveraging insights derived from Google search, competitor analysis, and performance metrics, marketers can make informed adjustments to improve the SEO content of the landing pages and campaign performance continuously.
  • Dynamic Adaptability: Through dynamic page templates and dynamic SEO content, Programmatic SEO adapts to evolving search engine algorithms and insights in real-time. This agility ensures that your website remains relevant and competitive amidst fluctuating search trends. It is easy to
  • Efficiency and Time Savings: By making repetitive tasks such as keyword research and content creation more scalable and suitable for bulk management, Programmatic SEO frees up valuable time for strategic planning and data research. This efficiency enables marketers to focus on high-impact activities that drive better ROI.
  • Cost-Effectiveness: While initially requiring investment in keyword research, data gathering, data set creation technology and resources, Programmatic SEO ultimately proves cost-effective by reducing the need for manual labor and maximizing the ROI of SEO initiatives. The automation of tasks also minimizes the risk of human error, further optimizing resource allocation.

Programmatic SEO vs Traditional SEO

Programmatic SEO vs Traditional SEO: A Comparative Overview

In the ever-evolving landscape of digital marketing, the debate between Programmatic SEO and Traditional SEO continues to captivate marketers seeking the most effective strategies to enhance their online presence.

While Traditional SEO remains a valuable strategy for improving online visibility, Programmatic SEO offers a more streamlined and data-driven approach to optimization. By leveraging automation, dynamic data integration, and ultra-specific targeting, Programmatic SEO empowers marketers to achieve unprecedented levels of scalability, efficiency, and effectiveness in their SEO campaigns.

Programmatic SEO vs Traditional SEO Comparison

 

 

 

 

 

 

 

 

 

Let’s explore the key differences:

Approach to Optimization

  • Traditional SEO: Traditional SEO primarily relies on manual processes, where marketers conduct keyword research, optimize content, and monitor performance manually. While effective, this approach can be time-consuming and labor-intensive, especially when managing large websites with extensive content.
  • Programmatic SEO: Programmatic SEO leverages automation and data-driven insights to streamline optimization processes. By integrating dynamic data sources and AI-driven algorithms, Programmatic SEO enables marketers to scale their efforts efficiently while targeting ultra-specific search intents with precision.

Scalability

  • Traditional SEO: Scaling Traditional SEO efforts can be challenging, particularly when managing numerous keywords and landing pages. Manual tasks such as keyword research and content optimization may become overwhelming as the scope of the campaign expands.
  • Programmatic SEO: Programmatic SEO excels in scalability, allowing marketers to effortlessly manage extensive keyword portfolios and vast numbers of landing pages. Through automation and dynamic data integration, Programmatic SEO enables marketers to adapt quickly to changes in search algorithms and user behavior, ensuring continued scalability and effectiveness.

Targeting and Personalization

  • Traditional SEO: Traditional SEO strategies often focus on broad keyword targeting, aiming to capture a wide audience. While effective at generating traffic, this approach may lack the personalization necessary to engage users effectively and drive conversions.
  • Programmatic SEO: Programmatic SEO enables ultra-specific targeting of search intent, delivering personalized experiences tailored to individual users’ needs and preferences. By leveraging dynamic data sources and AI-driven algorithms, Programmatic SEO ensures that content aligns perfectly with users’ search queries, maximizing engagement and conversion rates.

Adaptability to Changes:

  • Traditional SEO: Adapting Traditional SEO strategies to changes in search engine algorithms or market trends can be time-consuming and challenging. Manual adjustments may lag behind rapidly evolving digital landscapes, impacting the effectiveness of optimization efforts.
  • Programmatic SEO: Programmatic SEO excels in adaptability, allowing marketers to swiftly respond to changes in search algorithms, insights, or newly gathered data sources. Automation and bulk editing capabilities enable marketers to implement optimizations efficiently across multiple pages, ensuring consistency and effectiveness over time.

In conclusion, while Traditional SEO remains a valuable strategy for improving online visibility, Programmatic SEO offers a more streamlined and data-driven approach to optimization. By leveraging automation, dynamic data integration, and ultra-specific targeting, Programmatic SEO empowers marketers to achieve unprecedented levels of scalability, efficiency, and effectiveness in their SEO campaigns.

Programmatic SEO & AI (ChatGPT/OpenAI)

Integration of AI with Programmatic SEO

Programmatic SEO can be perfectly integrated with Artificial Intelligence (AI) to revolutionize SEO campaigns, leveraging advanced AI content, data analysis, predictive modeling, and automated decision-making processes.

Programmatic SEO & AI (ChatGPT / OpenAI)

Enhanced SEO Optimization Strategies with AI

AI enhances Programmatic SEO by providing valuable insights from vast datasets, facilitating predictive optimization strategies and enabling dynamic content creation that is powered by data. This protects high-quality output for the content of your Programmatic SEO pages.

AI Software Tools and Automation for pSEO

Software tools like ChatGPT or OpenAI empower marketers to build AI SEO workflows that seamlessly integrate AI capabilities with Programmatic SEO datasets, automating tasks, streamlining processes, and optimizing campaigns at scale for superior results and ROI. Additionaly, the output from ChatGPT for SEO content can by much higher quality if executed well, because it uses a lot of data points. This opens the door for better (dynamic) AI or ChatGPT prompts or training specific AI models on the dataset that is build.

How to build your Programmatic SEO campaign

How to do Programmatic SEO?
Build your Programmatic SEO campaign in 6 easy steps.

How to build a Programmatic SEO Campaign

  1. Research Programmatic SEO Keywords

  2. Choose Head Terms & Find Dynamic Entities (Modifiers)

  3. Build your Programmatic SEO Dataset

  4. Design your Dynamic Page Template

  5. Generate High-Quality SEO Content in Bulk

  6. Publish, Index & Rank Pages in Google

Step 1: Research Programmatic SEO Keywords

Keyword research is the cornerstone of any successful Programmatic SEO SEO campaign. Start by identifying relevant head terms that encapsulate your website’s primary topics or themes. Then, delve deeper into finding dynamic entities or modifiers that enhance your Programmatic SEO keyword strategy. Utilize keyword research tools like Ahrefs or SEMRush to uncover valuable insights into keyword ideas, search volume, keyword difficulty and competitor analysis.

Step 1: Research Programmatic SEO Keywords

How to do keyword research for Programmatic SEO?

Follow these steps to find your keywords for Programmatic SEO:

  1. Brainstorm a list of potential keywords for your business

  2. Paste the list of potential keywords into a tool like Ahrefs

  3. Generate keywords ideas by search for keywords that match your terms (this will generate countless ideas for your topic)

Generate keywords ideas for Programmatic SEO

  1. Filter your keyword suggestions on KPI’s like Keyword Difficulty (KD), Search Volume and/or Lowest DR (Domain Rating). This way, you ensure yourself that you are selecting keywords that are feasible to rank high for in the SERP’s (Google Search Results).

Filter Programmatic SEO keywords with Keyword Difficulty, Volume and Lowest Domain Rating

  1. Look for keywords that have a high potential of generating value for your business. Try to understand the search intent behind the keywords to know what a person is looking for. This way you can estimate what kind of page, information or solution they are looking for. And how you can play into this.

  2. For better understanding of how Google handles the keywords and the top ranking results, have a look at the SERP’s that rank for your keyword selection. This will give you an impression of the quality of pages that rank and wether it is realistic to offer better content that connects better to the search intent.

Step 2: Find Dynamic Entities (Modifiers)

Try to find dynamic entities in the keywords that you can use as Modifiers, so you can great Programmatic SEO pages at scale and generate hundreds or even thousands of pSEO pages to rank in Google for those keywords. If done well, you can create a lot of Topical Authority for your website.

Step 2: Choose Head Terms & Find Dynamic Entities (Modifiers)

Step 3: Build your Programmatic SEO Dataset

Based on your dynamic entitity selection, you are ready to build your dataset. The goal is to find or build the best and most complete data set possible for your dynamic entities. Create a data source that can fuel your Programmatic SEO data and power your SEO content.

Step 3: Build your Programmatic SEO Dataset

Ways to find or build your Programmatic SEO dataset

  1. Utilize Existing Datasets: Start by exploring directories such as Google Dataset Search or platforms like Kaggle to discover high-quality datasets relevant to your dynamic entities. These datasets are often freely available for download and usage, providing a solid foundation for your Programmatic SEO strategy. You can also purchase data sets that are available on the market on platforms like Datarade.ai

  2. Web Scraping: Employ web scrapers to gather data from the web. Web scraping allows you to extract information from websites and online sources, enabling you to collect specific data points tailored to your dynamic entities. However, ensure compliance with ethical and legal guidelines when scraping data.

  3. API Integration: Connect with APIs (Application Programming Interfaces) that offer access to the data you require for your Programmatic SEO campaign. Many websites and platforms provide APIs that allow developers to access their data programmatically, facilitating seamless integration into your dataset.

  4. Manual Data Collection: Build your own datasets manually by conducting thorough research and gathering data from various sources. This approach involves identifying authoritative sources, conducting surveys, interviews, or observational studies, and compiling the gathered information into a cohesive dataset tailored to your specific dynamic entities.

Step 4: Design your Dynamic Page Template

When you are finished building your Programmatic SEO dataset, you can start designing your Dynamic Page Template for your Programmatic SEO Content. This is a crucial step where you are connecting all the dots together. Don’t rush into this steps, because you don’t want to sacrifice any quality on the output of your Dynamic SEO Pages.

Step 4: Design your Dynamic Page Template

How to build your Dynamic Page Template

  1. Write the SEO outline for 1 example of the Programmatic SEO Pages: Begin by drafting a comprehensive SEO outline (briefing) for a single example of your Programmatic SEO Page. Identify key elements such as title tags, meta descriptions, headings, and content structure based on your target keywords and dynamic entities. This outline serves as the blueprint for your Dynamic Page Template.

 

Draft your SEO Content Brief (Outline) for Programmatic SEO

  1. Create 1 Example SEO Page: Before diving into the template design, create a single example landing page based on your SEO outline. This serves as a practical reference point for visualizing the layout, content structure, and overall aesthetic of your Programmatic SEO Pages. And can also be used to compare with future output that is generated dynamically.

  2. Convert the SEO outline to a Dynamic Page Template: Using the SEO outline as a guide, transform it into a Dynamic Page Template that can be applied to all Programmatic SEO Pages. Incorporate dynamic placeholders and variables that will be populated with data from your dataset, ensuring flexibility and customization across multiple pages. Pay close attention to layout, formatting, and design elements to maintain consistency and coherence throughout your website.

  3. Create some additional example pages to verify the structure of your Dynamic Template: Once your Dynamic Page Template is created, generate additional example pages to validate its structure and functionality. Populate these pages with data from your dataset, ensuring that dynamic elements are correctly integrated and displayed. Conduct thorough testing to verify that the template can accommodate various content types, lengths, and styles while maintaining optimal SEO performance.

By following these steps, you can design a robust Dynamic Page Template that serves as the foundation for your Programmatic SEO Pages. This template provides the framework for creating and optimizing content at scale, streamlining the process while maintaining quality and relevance. With careful planning and execution, your Dynamic Page Template will empower you to achieve maximum impact and effectiveness in your Programmatic SEO campaign and enable you to grow SEO traffic at scale.

Step 5: Generate High-Quality SEO Content in Bulk

With your setup in place, it’s time to generate your SEO content in bulk. Utilize the framework established in previous steps to streamline the creation of Programmatic SEO pages for all selected keywords and modifiers. Leverage the dynamic template to seamlessly integrate with your dataset, ensuring that each page is tailored to specific user intents and search queries.

Step 5: Generate High-Quality SEO Content in Bulk

Always conduct thorough checks and SEO reporting to evaluate the quality and effectiveness of your content before publishing. This step is crucial for identifying areas of improvement and ensuring optimal SEO optimization for Google. Iterate as necessary to fine-tune your content and maximize its impact on search engine rankings and user engagement. By following this process diligently, you can create a cohesive and high-performing SEO content strategy that drives meaningful results for your website.

Step 6: Publish, Index & Rank Programmatic SEO Pages in Google

Once you’ve thoroughly reviewed all your pages, it’s time to proceed with publishing and indexing them in Google.

Step 6: Publish, Index & Rank Pages in Google

Publishing Programmatic SEO Pages on Your Website:

Connect your database to your Content Management System (CMS) like WordPress, Webflow, Shopify or similar website software to seamlessly publish your pages. This integration allows for instant deployment of your Programmatic SEO Pages, ensuring they are readily accessible to your audience.

Indexing Your Programmatic SEO Pages in Google:

To ensure your pages appear in Google search results, you need to index them properly.

  1. Submit Your XML Sitemap to Google: Utilize Google Search Console to submit your XML sitemap, which provides Google with a comprehensive list of all pages on your website. This facilitates efficient crawling and indexing of your Programmatic SEO Pages.

  2. Use Google’s Indexing API: Employ Google’s Indexing API to “live index” your URLs, ensuring immediate inclusion in Google’s search index. This method is particularly useful for rapidly publishing and indexing large numbers of pages. Consider indexing your pages in batches to manage the process effectively.

  3. Explore Indexing Tools: Consider utilizing indexing tools such as SEOMonitor to expedite the indexing process. These tools offer features to streamline URL submission and monitoring, helping you track the indexing status of your Programmatic SEO Pages.

By following these steps, you can effectively publish, index, and rank your Programmatic SEO Pages in Google, maximizing their visibility and impact in search results. This ensures that your content is discoverable by your target audience, driving organic traffic and enhancing your website’s overall performance.

Programmatic SEO Strategy for SAAS / Software Platforms

Programmatic SEO strategie for SAAS Example

What is the best Programmatic SEO strategy for SAAS companies?

Every SAAS or Software Platforms is different, but there a lot of successful Programmatic SEO strategies you can use instantly if you have a SAAS website and want to grow your SEO traffic, for example;

Best Software Pages

  • Best + Category Pages (e.g. “Best Ecommerce Software“)

  • Category + Price (e.g. “Best Free Ecommerce Software)

  • Category + Feature Pages (e.g. “Best Ecommerce Software with Page Builder“)

  • Category + Integration Pages (e.g. “Best Ecommerce Software with SAP Business One Integration“)

  • Category + Industry / Business Type (e.g. “Best Ecommerce Software for Fashion Stores“)

Comparison Pages

  • Comparison Pages (e.g. “Shopify vs WooCommerce” or “Shopify vs WooCommerce vs {Your SAAS}“)

  • Comparison on Feature Pages (e.g. “Shopify Payments vs WooCommerce Payments“)

Alternative Pages

  • Alternatives Pages (e.g. “Shopify Alternatives”)
  • Alternatives Pages on Feature (e.g. “Open-Source Shopify Alternatives”)

Integration Pages

  • Integration Pages (e.g. “Shopify Hubspot Integration“)

  • Integration Workflow Pages (e.g. “Sync Shopify client with Hubspot clients“)

A great school example of Integration Pages is Zapier, which generates around ~ 10 million visitors with their pSEO Pages.

Template Pages

  • Template Pages (e.g. “Project Management Template“)

What data sources are best for Programmatic SEO as a SAAS / Software Platform?

Some examples of data sources for SAAS website are;

  • Software Marketplaces like G2, Capterra or Getapp

  • Competitors

Programmatic SEO Strategy for Ecommerce Stores

What is the best Programmatic SEO strategy for Ecommerce stores?

Every Ecommerce Store has Categories, Products, Products Attributes and Brands, and you can use this to your advantage by combining these data points. Grow your Ecommerce SEO traffic quickly with our Programmatic SEO examples;

Programmatic SEO Strategy for Ecommerce Example

Best Category Pages (Blogs)

  • Best + Category Pages + Year (e.g. “Best Airfryers 2024”)

  • Best + Brand + Category Pages (e.g. “Best Philips Airfryers 2024”)

  • Best + Category Pages + Attribute (e.g. “Best Airfryers for Students”)

Comparison Pages

  • Category Comparison Pages (e.g. “Airfryer vs Oven”)\

  • Brand + Category Comparison Pages (e.g. “Philips Airfryer vs Cosori Airfryer”)

  • Product Comparison Pages (e.g. “HD9270 Airfryer vs HD9280 Airfryer”)

Category Page (Catalog)

What data sources are best for Programmatic SEO as an Ecommerce Store?

Some examples of data sources for Ecommerce stores are;

  • PIM (Product Information Management System)

  • Ecommerce Platform

  • Marketplaces like Amazon

  • Competitors

Programmatic SEO Agency: Your Partner for pSEO Success

Looking for a Programmatic SEO Agency? You’ve come to the right place! At Seeders, we specialize in Programmatic SEO for websites, marketplaces, and ecommerce stores, backed by years of industry experience.

Hire Programmatic SEO Agency Seeders for Programmatic SEO Services

Our Programmatic SEO Services

Receive a Free Programmatic SEO Audit

Gain valuable insights into your current SEO performance with our complimentary audit. Our experts will analyze your website and provide personalized recommendations to enhance your Programmatic SEO strategy.

Let Us Build Your Programmatic SEO Strategy for 2024

Partner with us to develop a comprehensive Programmatic SEO strategy tailored to your business objectives and target audience. From keyword research to content optimization, we’ll ensure your strategy is primed for success in the ever-evolving digital landscape.

Outsource Programmatic SEO Services to pSEO Experts

Trust Seeders to handle all aspects of your Programmatic SEO campaigns. Our team of pSEO experts will optimize your website, manage content creation, and implement data-driven strategies to maximize your online visibility and drive sustainable growth.

Seeders is committed to providing you with a full-service approach to Programmatic SEO. When you outsource your Programmatic SEO services to our agency, you can rest assured that we’ll deliver results that exceed your expectations. Let’s take your SEO to the next level together!