International achievements for Just Carpets: an increase of 25% in organic visitors in The Netherlands and Germany

Just Carpets is a company active in the market for car and trunk mats since 2009. Over the years, the company has evolved to become a leading international player that delivers thousands of car mats every month. What makes them ‘the exceptional high-quality brand’ in their market? They make sure their customers get more than expected. The car mats are 100% tailor-made based on brand, model, and year of construction of the car. Secondly, they can supply mats for every car brand and model. Lastly, they can deliver on their promise of top quality for a fair price with speedy delivery! To realize the perfect scenario of increased growth in the international market, they decided to work together with Seeders. Together we made it happen to increase the number of clicks by 21% and a top 3 ranking for 42 keywords in the organic search engine. Want to know how this project succeeded? Read on!

25%
Website traffic increase
3x
New top 3 positions
53%
Organic impression growth

General info

Client
Just Carpets
Duration
1 year
Disciplines
  • Digital PR
  • Link Building

Key Insights

25%
Website traffic increase
3x
New top 3 positions
53%
Organic impression growth

THE PREMISE

Just Carpets has webshops all across the European market. With webshops in the Netherlands, Germany, Spain, Italy, and France, they wanted to level up their growing international footprint. The challenge: becoming the strongest international player in the field of car mats in organic search results across the Netherlands, Germany, and France. Therefore, Seeders developed a strategy to achieve top rankings in organic search results across the countries of operations. We have also trained the Just Carpets team to work on SEO activities. This allowed us to work together in optimizing the landing pages from both a technical and SEO standpoint. Working together on this major project, made it possible to achieve great results.

THE STRATEGY

To start building the strategy, we analyzed Google Search Console and Ahrefs to identify search volumes and relevant keywords. We selected the keywords with the highest search volumes and identified the landing pages created for these keywords. We focused on two elements: internal links on the Just Carpets website and improving technicalities on the site. At the same time, Seeders worked to create authority for Just Carpets through link building. The concept behind the link building strategy for the Netherlands and Germany revolved around qualitative links and expanding the number of referring websites. We chose a combination of relevant links from both platforms in the car industry as well as mass links from start pages and forums. In France, we moved forward with qualitative links from relevant blogs from high quality domains. Overall, increasing the number of quality links made the website more authoritative and more relevant on keywords related to car mats and trunk mats. This approach was carried out on a monthly basis and adjusted where necessary along the way.

THE RESULTS

The SEO activities in Germany have paid off, with a vast increase in top rankings across important keywords. We achieved nearly 30% more impressions in Germany through a broad range of top rankings.

(Number of organic clicks to Onlinefussmatten.de from Jan to March 2019 & 202. Source: Google Search Console)

A combination of qualitative links on relevant domains and controlled mass links through forums have resulted in strong growth in the number of referring domains to Onlineussmatten.de.

(Number of referring domains to Onlinefussmatten.de. Source: Ahrefs)

The Dutch webshop went through a similar growth trajectory. That becomes evident when analyzing the number of top 3 positions before and after the link building campaign.

(The number of top 3 positions for JustCarpets.nl. Source: Analysis)

The increase in top rankings has resulted in an increase in organic impression growth of 53% compared to the same period last year (January to March). The number of clicks has increased by 25% compared to 2019.

(Number of displays of JustCarpets.nl from January to March 2019 and 2020. Source: Google Search Console)

The increase in top rankings can also be accounted to the link-building strategy followed. By using mass links from start pages combined with blog articles on high-quality domains, Seeders was able to boost the link profile of JustCarpets.nl. This also becomes evident when analyzing the increase of referring domains below.

Isabella Hiddink