Always wondered what all of those marketing terms actually mean?

Marketing terminology is literally everywhere these days, and let’s be honest, sometimes we just need a bit of a refresher. Be it in technical terms, or defining the latest buzzwords from marketing blogs. Whether you’re a beginner trying to decode the basics, or a wintered, veteran in the marketing field, looking for advanced insights, we’ve got you covered!


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  • All
  • Link Building
  • SEO

301 Redirects

What is a 301 redirect? A 301 redirect is a permanent reference from one URL (often an old page) to a new URL (the page to which the content of the old page is transferred). Essentially, it is a method of permanently redirecting one web page to another. It tells search engines and browsers that the page has been permanently [...]

Anchor Text

WHAT IS AN ANCHOR TEXT? Anchor text refers to the visible and clickable word or phrase with a hyperlink behind it. It is typically highlighted and underlined in a different color from the surrounding text to signify that it is clickable and leads to another webpage or blog post. A very familiar example is the ''click here'' which appears in [...]


What are backlinks? Backlinks or inbound links are links from a page on one website to another website. These are essentially popularity votes for search engines like Google that indicate a websites popularity, credibility and authority. For SEO purposes, backlinks are crucial and valuable for your SEO strategy, therefore, it is important to regularly maintain and monitor the inbound links [...]

Do-Follow Links

A "do follow" link is a reference from an (external) page to a page within your website, which Google's crawlers follow. Do follow links convey authority to the page they link to and are important for link building. In addition, to do-follow links, you also have no-follow links. You can recognize a do-follow link by the following code in the [...]

Domain Authority

The Domain Authority (DA) is a search engine ranking score that indicates how likely the domain is to rank in the search engine results page (SERP). With this metric, you have a better understanding of the relevance of your domain and its authority relative to your online competitors. The prefix was introduced by Moz and is calculated on a scale [...]

Duplicate Content

What is Duplicate Content? Duplicate content refers to blocks of content that appear in multiple locations across a website. It can refer to identical or highly similar content found on different web pages, within a single website, or across multiple pages. Estimates show that about 30% of everything on the web is duplicate content. At first, this sounds like a [...]

Google PageSpeed

Over the past few years, the loading speed of a web page has become increasingly important in technical SEO. Thanks to Google Core updates, it is now more critical than ever for websites to load quickly and be user-friendly. But how do you measure a website's loading speed, and how can you improve it? We've compiled all the key points [...]

Heading Tags

What is a Heading Tag? A heading tag is a header on the page. Heading tags are meant to define the structure of the content on your website. This helps the visitor and the Googlebot better understand how the content of your page is structured. The result: better rankings! Let's start by explaining more about how you can recognize heading [...]

Internal Links

What is an internal link? Internal links are references from one page to another page within your website. It is not a reference to an external website or backlink. Internal links are particularly important in SEO. That’s because internal links ensure that the visitor of the web page can go to another page within your website for a (more detailed) [...]

Keyword Density

Keyword density is still an important factor in SEO! Many articles on the internet question its importance, however we at Seeders argue that it is still an important factor that needs to be taken into consideration when it comes to search engine rankings. To achieve top rankings, it is important to take into consideration the target keyword when creating any [...]

Keyword Research

Keyword research is the process of researching and analyzing the search terms and queries people put into search engines like Google and Bing. This research is often used in search engine optimization (SEO) to optimize organic rankings and to be more visible in search engines. That’s why keyword analysis forms the very bedrock of good rankings! But, you should keep [...]

Link juice

Link juice is a term that refers to the value or equity transferred from one page or site to another through hyperlinks. This concept is pivotal in understanding how sites pass authority to one another, influencing search rankings and online visibility. What is Link Juice? Link juice, in essence, is a measurement of the power a backlink (or inbound link) [...]

Long-tail Keywords

Competition in search engines has become very tough. Due to many (online) businesses, it's become increasingly difficult to rank well on Google. To improve your position in this dominant search engine, you should choose long-tail keywords to be found. How do long-tail keywords ensure that you perform better in Google and achieve a higher conversion? What are Long-tail Keywords? A [...]

No-Follow Links

A no-follow link is a link with a 'no-follow' attribute in the (source) code. By using this, you're telling Google that they don't need to follow the link. As a result, no link value is passed on to another page. However, no-follow links play an important role in link building!  No-follow Links and SEO   The main reason for making [...]

Site Migration

As your online business is experiencing significant growth, you may encounter limitations with your current Content Management System (CMS) or realize that your URL structure is not optimized for search engines. This is where an SEO migration often becomes necessary. However, there can be pitfalls in executing a website migration. To prevent any unnecessary loss of traffic and conversions, our [...]


What is a Sitemap? A sitemap is a page that contains all the internal links of the website. This page is usually sorted by subject, relevance, or alphabetically. A sitemap enhances the usability of a website. In addition, sitemaps are of tremendous relevance to the websites of e-commerce companies, for example. These sites often have hundreds of pages. Search engine [...]

Spam Score

The spam score ranges from 0 to 100, indicating how much your website is seen as unwanted. The higher the score, the worse your website is performing. The spam score is determined by the quality of backlinks you receive and is issued by Moz. A higher score increases the likelihood of your website receiving a penalty from Google. You do [...]

Trust Flow

What is Trust flow? Trust Flow was brought to life by Majestic . As the name kind of reveals, Trust Flow refers to the trustworthiness of a website. The metric is measured on a scale of 0 to 100, so the Trust Flow is a measure of how trustworthy a domain is. But how does this metric work? The Trust [...]