SEO in Africa

Keyword Research

The right keyword selection can make a significant difference in how well a site performs, so it’s important to do it rightly. The right keywords even help your site rank higher in search engines, attracting more visitors and hopefully converting those visitors into customers. Therefore, to provide the best results, we at Seeders conduct in-depth keyword research based on your target audience and market. We also understand what phrases or words are most searched by them. This helps us significantly to cater to your SEO needs. 

Technical SEO audit

After we’ve gathered enough data, we’ll start optimising your platform. We’ll always kick things off with an SEO audit. Mind you, our SEO audit is not just some standard report from some obscure analysis tool. Our report will produce concrete facts, data and most importantly: improvements regarding your website. The audit factors in things like site structure, linking structure, site speed, structured data, keyword density and so on. Afterwards we’ll make an implementation plan as well. It’s possible for Seeders to implement the results of these reports for you, but you can of course choose to implement them yourself as well.

On-page SEO

Poorly optimized websites are most often ignored during search engine crawling mechanisms. Hence, on-page SEO is a significant factor to include while conducting SEO. Our first recommendation is to have a well-organized and easy-to-navigate website for your customers. We further enhance the site with keyword-rich titles and descriptions that can help your audience find your business online. We also make sure to provide content through our expert writers. Their proficiency in local languages can be an added benefit for SEO.

Backlinking

To capitalize on the opportunity in this rapidly growing continent, businesses and individuals interested in doing SEO in Africa need to take advantage of backlinking opportunities. Backlinking is a technique that can be used to increase the reach of your website by linking to other websites that are relevant to your target audience. It includes article submissions and guest posting on other high-quality and relevant websites to generate links. This process also helps you build trust and traffic amongst your key target audience.

Reporting

To be able to measure the impact of our SEO strategy for Europe, we of course do monthly evaluations of the results of our efforts. On that same monthly basis we also report back about the various backlink placements. With our custom ranking tool we analyse the individual performance of each of the keywords we are targeting. And of course you yourself get access to these results as well, to track your ranking progress in real-time.

Benefits of SEO in Africa

• Create mass awareness about your brand or product
• The market is still naive; giving you the chance to establish yourself as a leader.
• Increase web traffic by exposing your products and services to a wider audience.
• Build positive relationships with potential clients and drive more sales.