GROW ORGANICALLY WITH SEO IN GERMANY
Did you know that Germany is one of the largest and most populous countries in Europe? In fact, its population exceeds 83 million people! Therefore, 90 % of this population uses the internet regularly. Additionally, the German culture has a high standard of living combined with a strong economy, which ensures a high purchasing power for the population. This also means that the strong economy, combined with the large market, creates huge opportunities for e-commerce businesses. But to make the most of these opportunities, SEO can ensure that you have a powerful presence. Let’s see what SEO in Germany can do for your business!
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Digital Marketing
in Germany
Link Building
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Digital PR
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Advertising
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HOW TO START WORKING ON SEO FOR THE GERMAN MARKET
With our team of specialists, we will go through a couple of stages on the road to growth! We will start working on an appropriate strategy for your business, focusing on SEO in Germany!
Step 1: Technical Website Analysis
Before we get to work and dive into an appropriate strategy for your business in SEO in Germany, we first start by improving and analyzing the website based on its technical background. This way, we will check if a strong foundation is already in position, or if adjustments are still needed. This is required and essential because the technical base is the foundation of the growth strategy. Without a strong foundation, achieving great results is nearly impossible because Google crawlers will judge your site on basics.
Step 2: In-depth keyword analysis
Want to start building an international strategy and enter the market in Germany? Exciting! To make a proper kick-start in Germany or to finally build the long-desired authority in SEO in Germany, a keyword analysis will have to be done. It’s hugely important to work with specialists who have expertise in the German culture, trends, and expectations of this country. During the keyword research, we will look at where the most opportunities are for Germany and for your company specifically. We will find out which keywords are important to rank for, as well as where the potential can be found!
Step 3: Full-scale content optimization
The next step is to start creating content based on the keyword research. It’s highly important to work with copywriters and SEO specialists of German nationality for SEO in Germany. After all, they know exactly how the culture of this country works and how to respond to it: In doing so, content has to reflect the high expectations and demands of German culture in SEO in Germany. For example, a copywriter with a German background knows that the German culture is all about high quality, but also makes relatively fewer impulsive purchases. This makes it all the more important that there are no flaws in the German content, in parallel with using the right tone and grammar to actually attract the culture to your business. A German copywriter also has a perfect understanding of German grammar, vocabulary, and syntax, as well as the different dialects spoken across the country.
Step 4: Authority strategy and implementation
In this section, we get to work on our area of specialty: Authority Marketing! Here, we are going to work on implementing an appropriate strategy where we are going to work on Authority in the German market for SEO in Germany. Are you ready, and will you join us on this adventure? Then get in touch with us! We can provide you with high-quality landing pages, pillar pages, and FAQ pages for specific keywords, all to keep that traffic flowing to your website. Oh, and of course, all our content is written by native writers, in the language of your target country.
THE MATURITY OF THE GERMAN SEO MARKET
Maturity of SEO in Germany is quite high, it’s a large, but also very competitive market. Besides that, the German culture is highly educated, and in combination with the fact that businesses invest a lot in online marketing, the amount of SEO experts in the country has also increased significantly. This means a high level of knowledge and expertise is crucial for a business to get ahead of the competition. An agency that has specialists in SEO is therefore hugely important, and especially indispensable for large e-commerce companies. As such, this also means that companies that want to compete in the German market must have a strong SEO strategy and invest in high-quality SEO services to stand out from the competition.
WHAT ARE THE MOST IMPORTANT FACTORS FOR SEO IN GERMANY?
SEO is a strategy that requires a strong technical foundation to obtain quality performance. In the case of SEO in Germany, mobile optimization is particularly striking. Therefore, we have noticed that it has become a hugely important player because mobile usage in Germany has increased tremendously. In fact, it was found that mobile internet usage in Germany has increased from 66% in 2017 to 72% in 2020. Consumers in Germany expect a seamless experience while shopping on mobile devices. After all, they want websites that load fast, as well as being easy to navigate while also offering relevant information. Furthermore, online consumers in Germany are tech-savvy, price-conscious, and value consumer protection. This means that working on a unique strategy in Germany means that must be taken into account.
72%
mobile internet usage
91%
searches with Google
USAGE OF SEO IN GERMANY
Curious about how Germans use search engines, especially when it comes to SEO in Germany? Well, get ready for some search engine facts!
First up, let’s talk about the search engine kingpin in Germany: Google. With a whopping 91% market share, it’s safe to say that Google rules the German search engine landscape. Bing and Yahoo! are the underdogs here, with a combined market share of less than 4%.
Germans have a soft spot for organic search results, which means they prefer to see natural, non-paid search results over ads. So, if you’re a business looking to improve your visibility in German search results, it’s essential to focus on optimizing your website for organic search.
What do Germans search for, you ask? Well, they use search engines to find everything from the latest news and product information to local businesses and services. And let’s not forget about mobile search. Over 75% of internet users in Germany access the internet through their mobile devices, which means it’s crucial for businesses to optimize their websites for mobile search. Search engines are placing more importance on mobile-friendly websites in their search rankings, so don’t get left behind in the digital dust!
SOME FAQS ABOUT SEO IN GERMANY
What is the most popular search engine in Germany?
The most popular search engine in Germany is Google, boasting a market share of over 90%.
What are the top SEO ranking factors in Germany?
Some of the top SEO ranking factors in Germany include high-quality content, backlinks from reputable sources, site speed, and mobile responsiveness.
Is it necessary to have a German website to rank well in Germany?
While it's not strictly necessary to have a German website to rank well in Germany, having a website that is localized for the German market can certainly help with SEO. This includes having German-language content, using German keywords, and having a domain that ends in .de.
Are there any specific SEO strategies that work well in Germany?
Some specific SEO strategies that work well in Germany include targeting long-tail keywords, using local search terms, and building backlinks from German websites.
Ready to start scaling your business internationally?
We’re ready to start growing your business across borders, are you? Let’s get started with some info about your challenge!