GROW ORGANICALLY WITH SEO IN GERMANY

HOW TO START WORKING ON SEO FOR THE GERMAN MARKET

With our team of specialists, we will go through a couple of stages on the road to growth! We will start working on an appropriate strategy for your business!

Step 1: Technical Website Analysis

Before we get to work and dive into an appropriate strategy for your business, we first start by improving and analyzing the website based on its technical background. This way, we will check if a strong foundation is already in position, or if adjustments are still needed. This is required and essential because the technical base is the foundation of the growth strategy. Without a strong foundation, achieving great results is nearly impossible because Google crawlers will judge your site on basics.

Step 2: In-depth keyword analysis

Want to start building an international strategy and enter the market in Germany? Exciting! To make a proper kick-start in Germany or to finally build the long-desired authority, a keyword analysis will have to be done. It’s hugely important to work with specialists who have expertise in the German culture, trends, and expectations of this country. During the keyword research, we will look at where the most opportunities are for Germany and for your company specifically. We will find out which keywords are important to rank for, as well as where the potential can be found!

Step 3: Full-scale content optimization

The next step is to start creating content based on the keyword research. It’s highly important to work with copywriters and SEO specialists of German nationality. After all, they know exactly how the culture of this country works and how to respond to it:
In doing so, content has to reflect the high expectations and demands of German culture. For example, a copywriter with a German background knows that the German culture is all about high quality, but also makes relatively fewer impulsive purchases. This makes it all the more important that there are no flaws in the German content, in parallel with using the right tone and grammar to actually attract the culture to your business. A German copywriter also has a perfect understanding of German grammar, vocabulary, and syntax, as well as the different dialects spoken across the country.

Step 4: Authority strategy and implementation

In this section, we get to work on our area of specialty: Authority Marketing! Here, we are going to work on implementing an appropriate strategy where we are going to work on Authority in the German market. Are you ready, and will you join us on this adventure? Then get in touch with us! We can provide you with high-quality landing pages, pillar pages, and FAQ pages for specific keywords, all to keep that traffic flowing to your website. Oh, and of course, all our content is written by native writers, in the language of your target country.

Let’s start scaling!

WHAT ARE THE MOST IMPORTANT SEO FACTORS IN GERMANY?

SEO is a strategy that requires a strong technical foundation to obtain quality performance. In the case of Germany, mobile optimization is particularly striking. Therefore, we have noticed that it has become a hugely important player because mobile usage in Germany has increased tremendously. In fact, it was found that mobile internet usage in Germany has increased from 66% in 2017 to 72% in 2020. Consumers in Germany expect a seamless experience while shopping on mobile devices. After all, they want websites that load fast, as well as being easy to navigate while also offering relevant information. Furthermore, online consumers in Germany are tech-savvy, price-conscious, and value consumer protection. This means that working on a unique strategy in Germany means that must be taken into account.

Let’s start scaling!