SEO in Africa

Businesses are shifting online. With the recent technological and digital advancements, it has become critical for companies to be present online. And it just does not stop there. Businesses need to invest in marketing. Promoting businesses online is fundamental when you want your business to stay ahead of the rising competition.

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    Thus, utilizing tools and techniques, brands try their best to be available when their audience looks for them. Among the different tactics, one popular method is Search Engine Optimization, also known as SEO. It can lead to an increase in traffic to a site from search engines, and also from users who happen to visit via search results. SEO can also help websites achieve higher click-through rates (CTRs), which is a vital parameter of website engagement.

    As one of the fastest expanding regions, the continent has seen a rise in internet usage, which is reflected in the growth of SEO activity. African businesses are becoming more aware of the importance of online visibility and are investing in SEO services to improve their ranking in search engine results pages. However, there are still some challenges that need to be addressed, such as a lack of understanding of SEO and its benefits, limited resources, and the need for more skilled professionals. This is where hiring an experienced Agency as Seeders can help. Their skilled professionals use the latest SEO tricks to optimize your business visibility and ROI.

    Different SEO techniques

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    Keyword Research

    The right keyword selection can make a significant difference in how well a site performs, so it’s important to do it rightly. The right keywords even help your site rank higher in search engines, attracting more visitors and hopefully converting those visitors into customers. Therefore, to provide the best results, we at Seeders conduct in-depth keyword research based on your target audience and market. We also understand what phrases or words are most searched by them. This helps us significantly to cater to your SEO needs. 

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    Technical SEO audit

    After we’ve gathered enough data, we’ll start optimising your platform. We’ll always kick things off with an SEO audit. Mind you, our SEO audit is not just some standard report from some obscure analysis tool. Our report will produce concrete facts, data and most importantly: improvements regarding your website. The audit factors in things like site structure, linking structure, site speed, structured data, keyword density and so on. Afterwards we’ll make an implementation plan as well. It’s possible for Seeders to implement the results of these reports for you, but you can of course choose to implement them yourself as well.

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    On-page SEO

    Poorly optimized websites are most often ignored during search engine crawling mechanisms. Hence, on-page SEO is a significant factor to include while conducting SEO. Our first recommendation is to have a well-organized and easy-to-navigate website for your customers. We further enhance the site with keyword-rich titles and descriptions that can help your audience find your business online. We also make sure to provide content through our expert writers. Their proficiency in local languages can be an added benefit for SEO.

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    Backlinking

    To capitalize on the opportunity in this rapidly growing continent, businesses and individuals interested in doing SEO in Africa need to take advantage of backlinking opportunities. Backlinking is a technique that can be used to increase the reach of your website by linking to other websites that are relevant to your target audience. It includes article submissions and guest posting on other high-quality and relevant websites to generate links. This process also helps you build trust and traffic amongst your key target audience.

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    Reporting

    To be able to measure the impact of our SEO strategy for Europe, we of course do monthly evaluations of the results of our efforts. On that same monthly basis we also report back about the various backlink placements. With our custom ranking tool we analyse the individual performance of each of the keywords we are targeting. And of course you yourself get access to these results as well, to track your ranking progress in real-time.

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    Benefits of SEO in Africa

    • Create mass awareness about your brand or product
    • The market is still naive; giving you the chance to establish yourself as a leader.
    • Increase web traffic by exposing your products and services to a wider audience.
    • Build positive relationships with potential clients and drive more sales.

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