GROW ORGANICALLY WITH SEO IN ITALY

Did you know that the Italian e-commerce market is projected to reach €24 billion by 2024? So what are you waiting for, there are endless opportunities! As digital marketing continues to flourish in Italy, businesses are embracing the power of SEO to connect with their target audience and grow their brands. Whether you’re a seasoned marketer or just starting out, join us as we explore the endless possibilities of SEO in Italy.

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    Digital Marketing
    in Italy

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    Link Building
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    Digital PR
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    Advertising
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    HOW TO START WORKING ON SEO FOR THE ITALIAN MARKET

    Did you know 55% of website traffic comes from organic search, making it the most important traffic source in Italy? This ensures that SEO offers huge opportunities to reach a large Italian target audience!

    But, how do you get started on your  journey of SEO in Italy?

    The first step is to perform a technical website analysis to ensure that your website is optimized for search engines. Once your website has achieved optimal performance, it’s time to move on to the next step: in-depth keyword analysis. However, it is important to exercise caution in this regard.

    Because, when targeting the Italian market, it’s important to work with specialists who have a deep understanding of Italian culture, trends, and expectations. Only then will you be able to find out which keywords are important to rank for, and where the potential can be found.

    With your keywords in hand, it’s time to move on to the next step: full-scale content optimization. When creating content for the Italian market, it’s important to keep in mind that Italian culture is all about quality, attention to detail, and authenticity. This means that your content needs to be flawless, both in terms of grammar and tone. That’s why it’s crucial to work with copywriters and SEO specialists who are native speakers of Italian, and who have a deep understanding of the language and the culture.

    Finally, it’s time to work on your authority strategy and implementation. By creating high-quality landing pages, pillar pages, and FAQ pages for specific keywords, we can help you establish yourself as an authority in your industry in Italy. However, all our content will be written by native writers, in the language of your target country, to ensure maximum impact.

    THE MATURITY OF THE ITALIAN SEO MARKET

    If you’re looking to boost your online presence, you may be wondering: how mature is the Italian SEO market? While it may still be considered in its early stages compared to some other European markets, there are promising signs of growth and development! This also means some great opportunities for business, because of the relatively low competition.

    However, the Italian market is catching up quickly. In 2020, businesses in Italy spent a total of €284 million on SEO, with an expected growth rate of 6.5% by 2025. This suggests that more and more businesses are recognizing the importance of SEO as a vital component of their digital marketing strategies.

    So, why has the Italian SEO market been slower to mature compared to other countries?

    One factor could be the lack of awareness and education about the benefits of SEO. This also means that there is still a lot of room for growth and opportunity in the Italian market!

    WHAT ARE THE MOST IMPORTANT SEO FACTORS IN ITALY?

    Picture this: You have spent countless hours creating the perfect website for your business. The design is smooth, the content is informative, and you are ready to take the internet by storm. But wait! You are missing a crucial part of SEO success in Italy: on-page optimization.

    On-page optimization involves strategically using Italian keywords in your website’s title tags, meta descriptions, headers, and content. By doing so, you signal to search engines that your website is relevant and valuable to Italian users.

    But here’s the thing: Italian users have a keen eye for well-structured and easy-to-read content. That means it is not enough to simply stuff your website with keywords. You also need to optimize your content for readability and user experience. That way, you will not only improve your SEO performance in Italy but also keep your visitors engaged and keep them coming back for more.

    Besides that, as mentioned earlier, Italian culture values quality, attention to detail, and authenticity. This is reflected in SEO as well, where high-quality, relevant, and engaging content is essential for ranking well. In fact, according to recent data, content relevance and quality are among the top three off-page SEO factors in Italy, along with link quality and quantity. However, Italy also has a strong regional identity, with each region having its own unique culture and dialect. This means that localization is critical for SEO success in Italy. Another factor contributing to success is using local phone numbers and addresses, which can improve conversion rates by up to 80%. So, keep this in mind!

    72%

    mobile internet usage

    91%

    searches with Google

    USAGE OF SEO IN ITALY

    Imagine you are an Italian looking for something on the Internet. What is the first search engine that comes to your mind? Most probably it is Google, and in this, you are not alone. Google is the undisputed champion of the Italian search engine market, with more than 90% of all searches in the country. It is a testament to the trust Italians have in Google’s search algorithms.

    While there are other search engines, they hardly make a dent in Google’s monopoly. Bing, for example, is the second most popular search engine in Italy, but only has a measly 2.4% market share. Google’s dominance means that businesses need to optimize their websites for Google’s search algorithms to stand a chance of ranking high in Italian search results.

    So, from the fact that search engine usage in Italy is dominated by Google, it’s important for businesses to optimize their websites for Google’s search algorithms. This requires a comprehensive SEO strategy that includes using relevant keywords, creating high-quality content, building high-quality backlinks, and focusing on user experience and mobile optimization.

    But, what do Italians search for online?

    Well, the most popular search categories in Italy are news, entertainment, and travel. Whether it is the latest news, a new show to watch, or a holiday destination, Italians turn to the internet for information and entertainment. Focusing on news, entertainment, and travel can help capture the attention of Italian internet users, this also means that there are great opportunities for the service Digital PR, which can perfectly cater to the needs of Italian consumers.

    SOME FAQS ABOUT SEO IN ITALY

    How can I choose the right keywords in Italy?

    To choose the right keywords for your website in Italy, follow these steps:

    • Understand your audience
    • Research your competition
    • Use long-tail keywords
    • Consider local search
    • Use high- quality keyword research tools

    What are the differences between search engine optimization in Italy and other countries?

    SEO strategies vary from country to country due to language, culture, competitiveness, technical factors, and local search. In Italy, it's important to optimize for Italian keywords and mobile devices, and consider local search. Understanding these differences can help you tailor your SEO strategy for your target audience.

    Ready to start scaling your business internationally?

    We’re ready to start growing your business across borders, are you? Let’s get started with some info about your challenge!

      First name *

      Last name *

      E-mail *

      Phonenumber *

      Desired expansion markets *

      Approximate monthly budget (euro) *

      Any additional context