To outsource SEO is a great solution for many different businesses when it comes to building authority. Online marketing includes several areas, with Search Engine Optimization (SEO) being an absolutely essential one! So, you may be wondering: should I outsource SEO? Well, SEO does require a tremendous amount of time and knowledge. Outsourcing SEO can be the right solution for that! It is very useful to have an SEO consultant giving you good advice and support wherever it is needed. A good SEO expert knows how to respond to new updates and changes right away. With the latest developments in mind, we would like to help you stay up-to-date in the digital world.
Why is search engine optimization so important?
The online visibility of a business can be boosted through SEO and SEA (Search Engine Advertising). Getting ranked higher in search results is something we all want. Because a higher position in the search results leads to more traffic. Which ultimately leads to more leads and customers!
The definition of SEO, or search engine optimization, is often described as the overall work that causes the website to ultimately be shown higher organically in search results.
SEO, when practised correctly, ensures both online visibility and a user-friendly website. Striving for a user-friendly website for both desktop and mobile is essential because this determines the user experience of your website. Everyone naturally prefers to look at a pleasant website that’s user-friendly. When the website click-through rate drops once, the experience is negative, and you have also lost a potential customer. When this usually happens a lot, it becomes a problem, especially as the world becomes increasingly digital. Do you need SEO help because you want to get more out of your website? Then you’ve come to the right place!
Which is the best choice: outsourcing seo or doing seo yourself?
You can do SEO yourself or choose to outsource SEO. Both of these have advantages! For example, doing SEO yourself obviously costs less than if you’re having to outsource it to a marketing agency. Outsourcing search engine optimization, on the other hand, gives you more time to take care of things within your own area of expertise. It really depends on where your priorities lie within the organization. After all, with SEO it takes a lot of time to even get the top 5 of the SERPs in sight. Initially, companies often go about SEO themselves. However, they often find out along the way that applying SEO is much easier said than done. There are plenty of complicated aspects involved… Because let’s face it, most people, when they Google something, don’t look any further than the first page. To outsource search engine optimization offers the perfect solution here. In addition, a critical eye within a good SEO strategy is very important. A specialized SEO consultant can help you with this!
Various possibilities within SEO
The three main elements of search engine optimization are: Technique, Content, and Authority. Whereas the ‘Technique’-pillar is about all the technical aspects of a website, Content focuses on the website’s content, from photos and videos to every written word on your pages. The last indispensable pillar of SEO is link building. Link building is actively obtaining relevant links on other sites, which then refer to your own website. In this way, you increase the authority of the website. All three pillars fall within SEO work.
By outsourcing SEO as a business, you ensure that you have all the necessary skills and knowledge to take your online visibility and website to the next level. SEO marketing outsourcing is the transfer of all search engine optimization activities to an external partner.
Where does search engine optimization help in the customer journey?
SEO optimizations not only improve online visibility, but also ensure a well-thought-out customer journey. In reality, many website owners forget about their own target audience while implementing SEO fixes and techniques. These are precisely the potential leads that can eventually become loyal customers.
The content of your website must align with the search behavior (by stage of the customer journey) of the target audience. Writing appealing content is an essential part of this stage. A website must also be well-designed in terms of technology so the user experience is and remains at its best. If lost out of side, bad user experience design will result in visitors quickly dropping out and moving on to competitors. For years we’ve been building our team of weathered SEO experts, with a combined experience in countless types of markets. As a result, we know better than anyone how to optimize your website.
Benefits of outsourcing SEO
Full implementation and execution of SEO strategy
At Seeders, we take care of everything regarding SEO. From initial keyword analysis to site optimization and link placement. In this process, we remain as transparent as possible. Therefore, the client is included in the various optimizations without spending too much time on them.
Once you outsource SEO to Seeders, we make sure that all results are closely monitored. Issues such as declining keywords or increasing amounts of 404 pages are investigated. Ongoing SEO monitoring is necessary to keep online visibility and usability at an optimum. SEO consultants keep a close eye on the results and report back so that you are always aware of the latest developments.
Benefit from knowledge and experience
SEO-specialized businesses have the knowledge and experience needed to make the right decisions for your website. After all, the ultimate goal is to improve online visibility and user experience. For example, Seeders has over 10 years of experience working with various clients within different industries. This allows us to properly address your unique situation, needs, and expectations.
Access to paid tools
SEO monitoring is a persistent process that you need to manage with the right tools and data. Within SEO, there are several tools required for data collection. You yourself may already have Google Analytics and Google Search Console installed. However, there are many more (paid) tools that are necessary for performing SEO work. Examples of these tools are: Ahrefs, SEMRush and Majestic SEO.
Once you outsource SEO, you don’t have to look for the right tools yourself because the business already has them. Wondering what tools we like to use? Check out this blog about our favorite SEO tools!
Pricing to outsource SEO
When you want to get to the top of the search results and outsource SEO, it is not always easy. You have to constantly stay busy and take action. As a result, there is no one right answer to the question: what does SEO outsourcing cost? For example, only outsourcing SEO copywriting or link building costs less than outsourcing all SEO work. So SEO help has different prices depending on the work involved.
At Seeders, the first thing we do is perform an SEO scan. From this scan, it becomes clear where the website’s weaknesses are. Next, we make a customized proposal including your needs and wishes. This proposal includes our search engine optimization advice and how many hours the SEO work will take.
Outsource SEO at Seeders
As you have read on this page, search engine optimization is an important part of online marketing strategy. Achieving top rankings and an optimal website is something that all website owners strive for. However, this can be very difficult if you have no experience and knowledge about it. At Seeders, we understand this and are happy to answer any questions you may have about SEO! Over the years, our SEO experts have gained a lot of experience in the different aspects of SEO.
Step-by-step search engine optimization outsourcing with Seeders
We start by performing an SEO quick scan. This scan can consist of several areas. For example, the technical SEO scan consists of an overview that identifies the most important technical SEO issues. The content quick scan, on the other hand, consists of the most important findings regarding the content of the website. Both are used as a starting point for setting up and planning long-term SEO projects. In addition, this checklist can also be used for a new website to be launched.
We will have a chat about these scans in a joint kick-off. Here, the various elements of the SEO scans are explained by a specialized SEO consultant. This meeting also reveals what the most important SEO goals and KPIs are for the coming period. From this point it becomes clear what the focus of our efforts is.
After making a successful focus selection, we start formulating a clear and sound SEO strategy. This thought-out plan with concrete SEO goals ensures that focus is always maintained.
After setting up an SEO strategy, we begin working out this plan. First, a measurement is made of the SEO elements: technology, content, and link building. Next, thorough research is done on these areas. These investigations later result in several comprehensive reports. These contain the most important findings and advice.
The SEO website check looks at aspects such as search engine visibility, On-page content, technical optimizations, and external links. The findings for SEO optimizations will be then be communicated to you as well. From this conversation, it becomes clear which advice you want to implement yourself and which tasks the SEO experts will pick up. Seeders’ SEO consultants can provide support in all areas of SEO. It all depends on what you want. After the tasks have been divided, we start with the SEO optimizations and take your website to the next level in terms of SEO. The optimizations and results are then shared with the client every month in the form of an SEO report.
After all, search engine optimization is an ongoing process. Therefore, our SEO specialists will always continue to set new SEO goals in consultation, monitor them, and take necessary action in time. We want to maximize your online business growth and make big moves together in the online world!