The use of social media has become an integral part of our daily lives. No less than 96% of all Dutch people use a social media platform. In addition, more and more companies are establishing themselves on social media. There is a good chance that your target group is also active on social media. Social advertising is therefore the perfect way to reach your target group. The targeting possibilities on interests, demographics, location and much more make it a very interesting and must-use marketing channel.
Benefits Of Social Advertising
Extremely specific targeting
Visibility at any point in the customer journey.
What is Social Advertising?
Social advertising is simply advertising on various social media channels such as Facebook, Instagram, LinkedIn, Twitter, and Pinterest. These channels can very specifically target a certain audience thanks to a large amount of data. It is important to create catchy ads that enable the social channel algorithm to show it to people who are most likely to have an interest in the services or products you offer.
Social advertising can be beneficial for different objectives such as brand awareness, website traffic, lead generation, or sales. An appropriate channel can be selected for each objective, depending on various factors.
Facebook advertising is suitable for both B2C and B2B. The platform has a lot of active users and therefore remains a very buzzing platform for digital marketers. What is also fascinating with Facebook advertising, is the ability to find the target group that suits your company. The targeting options are extensive and very specific. So, you can easily reach a specific target audience for your business.
Instagram is the perfect channel to reach a relatively younger target group. Just like with Facebook, there is the possibility to target a very specific audience with different interests and characteristics. Instagram is a visual channel. So as an advertiser, you can make good use of visual content. Because Instagram is fully focused on visual content, you can let your creativity flow as an advertiser.
LinkedIn is a global business platform. It, therefore, requires a different way of advertising compared to other platforms. LinkedIn is suitable for B2B leads and career openings advertisements. Via Linkedin, you can specifically target based on company, industry, and function. It is important to offer useful content on LinkedIn. The platform is seen by users as a very reliable source of information. It is therefore a platform to bring in high-quality leads.
Retargeting op social media
Only a small proportion of visitors place an order, request a quote, or contact us. This means that the majority of website visitors have left the site without performing a conversion that you would like to see. A powerful way to have these website visitors perform the desired action is retargeting via social media. By placing a piece of code on the website, a remarketing campaign can be set up that will ensure that the visitor returns to your website. Retargeting is possible on platforms such as Facebook, Instagram, and LinkedIn.
During a customer journey session, we will draw up a campaign plan and determine various moments when we should target them, in what way, and through which channels. During this session, we also determine through which kind of message we will approach the target group based on their position in the customer journey map.